ABCS Insights and Neptune Retail Solutions Expand DOOH Measurement in Canada

Outcome based measurement is becoming a defining standard for modern media investment, and digital out of home is now entering that performance era in Canada. ABCS Insights and Neptune Retail Solutions have announced expanded capabilities that enable brands to quantify incremental sales lift and return on ad spend for digital out of home campaigns across the Canadian market.

The collaboration introduces standardized sales lift and iROAS measurement for digital out of home advertising, allowing advertisers to evaluate physical world media exposure with the same rigor typically applied to digital and retail media channels. Until now, Canadian brands have faced limited options for assessing the true incremental business impact of DOOH campaigns beyond basic reach and impression metrics.

By integrating outcome based measurement into DOOH, ABCS Insights and Neptune Retail Solutions aim to close that longstanding gap. The enhanced offering allows brands and agencies to better understand how out of home media exposure influences in store purchase behavior and revenue outcomes, creating a clearer connection between media investment and tangible sales results.

“Media that isn’t measured is too often undervalued,” said Jerome Shimizu, chief executive officer, ABCS Insights. “Canadian brands have had limited visibility into what digital out-of-home advertising actually delivers beyond reach. By bringing outcome-based measurement to the market, we’re helping shift DOOH from a reach-focused channel to a performance-evaluated investment category—and powering smarter growth decisions.”

The partnership builds on a model already deployed in the United States. According to Neptune, the In Store x DOOH targeted media product has delivered measurable outcomes in the U.S. during 2025 by connecting out of store exposure with on shelf purchasing behavior.

“We are pleased to expand our market-leading In-Store x DOOH targeted media product into Canada,” said Bill Redmond, chief executive officer, Neptune. “This collaboration with ABCS has proven wildly successful in the U.S. in 2025, delivering market-leading outcomes for brands by driving consumers from out-of-store DOOH exposure to the shelf, in a way that is directly measurable to purchase.”

For Canadian advertisers navigating increasingly complex omnichannel strategies, the ability to compare DOOH performance directly with digital channels represents a significant advancement. With sales lift and iROAS metrics now available, digital out of home can be evaluated not just as a reach vehicle but as a measurable contributor to revenue growth.

As brands demand greater accountability across every media touchpoint, the expansion of outcome based measurement into Canadian DOOH signals a broader shift toward performance transparency. By enabling standardized, incremental measurement, ABCS Insights and Neptune Retail Solutions are positioning digital out of home as a more data driven and investment ready channel within the evolving media landscape.