Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter
The Enterprise Guide on Innovation and Security with Generative AI

ActiveCampaign Taps Chai Atreya as Chief Product Officer

Former Alteryx and Amazon leader brings deep product expertise to spearhead product vision, driving the company’s innovation in autonomous marketing orchestration forward

ActiveCampaign, a leading marketing automation platform, announced the appointment of Chai Atreya as its new Chief Product Officer. Atreya will lead the company’s product strategy and vision during a pivotal phase of rapid growth and innovation, working closely with teams across the business to scale AI-driven experiences and build on the company’s momentum as a category leader.

Atreya joins ActiveCampaign at a time of unprecedented product acceleration, marked by the recent Active Intelligence launch—a system-wide intelligence engine that is transforming how marketers turn goals into high-performing, cross-channel campaigns. With key innovations revealed during ActiveCampaign’s recent Innovation Keynote, Atreya’s leadership will help advance the company’s mission to help small teams power big businesses through orchestrating personalized experiences across email, SMS, and WhatsApp.

Marketing Technology Insights: Neptune Enhances Media Capabilities by Expanding to Retail Sector Through DOOH

“ActiveCampaign is at the forefront of a major shift in how marketers think about automation, moving beyond static workflows toward intelligent, goal-based orchestration,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Chai’s deep expertise in AI, analytics, and SaaS, along with his track record of building customer-centric products that scale, will be instrumental in shaping the future of our platform and helping our customers stay ahead in a rapidly changing market.”

Atreya brings over two decades of experience leading product innovation at high-growth technology companies. Most recently, he served as VP of AI, Analytics, and Cloud at Alteryx, where he led a global team of more than 350 and guided the company’s evolution into a modern, AI-powered analytics platform. Prior to that, he was Senior Director of AI Products at Teradata and held senior engineering and leadership roles at Amazon and Adobe, where he contributed to foundational innovations in digital marketing and was a founding member of the Alexa and Echo product lines.

Marketing Technology Insights: Wondershare EdrawMax V14.5 Debuts at GITEX Europe

“Marketing is being fundamentally reshaped by AI, and ActiveCampaign has a rare opportunity to lead that transformation—not with hype, but with outcomes that matter,” said Atreya. “I’m particularly energized by ActiveCampaign’s bold product vision and the opportunity to turn that vision into transformative outcomes for marketers, agencies, and global businesses. With the foundation that’s been built here, and the passionate, talented teams behind it, I believe we can reimagine what marketing automation can be and deliver exceptional value at every step.”

Atreya holds an MBA in Finance from The Wharton School, a Master’s in Computer Science from Columbia University, and a Bachelor’s in Computer Science from VTU. Based in the San Francisco Bay Area, he is known for fostering strong cross-functional partnerships and enabling teams to push the boundaries of what’s possible with AI.

Marketing Technology Insights: Esbconnect and Mdeg Combine Datasets to Create GDPR Compliant Consumer Data File

Source – PR Newswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter