Ironmark has announced the acquisition of Vista One, a franchise-focused digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands. Ironmark is a tech-enabled marketing company that helps brands simplify the chaos of modern…
Seasoned strategy and operations leader joins executive team to enhance alignment, execution, and company-wide impact ActiveCampaign, a leading marketing automation platform, has named Simon Malkowski as its new Chief Operating Officer. Malkowski will lead company-wide efforts to deepen alignment, drive operational rigor,…
The partnership empowers businesses of all sizes, including multi-location brands and franchises, to streamline customer engagement, marketing automation, and website management in one seamless solution Wix.com Ltd., the leading SaaS website builder platform globally, announced a partnership with ActiveCampaign, a leading…
The brand adds key hires to drive customer engagement and market expansion. Eulerity, the marketing automation platform redefining how brands scale digital advertising, announced the expansion of its team with three strategic hires. These additions strengthen Eulerity’s position as a…
The acquisition extends ActiveCampaign’s cross-channel marketing automation capabilities with native WhatsApp messaging ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help…
Huble named HubSpot’s 2024 Global Partner of the Year, recognizing exceptional success in implementing HubSpot solutions and driving long-term customer retention. HubSpot, the customer platform for scaling businesses, has announced that the winner of its 2024 Global Partner of the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
ZapUp, a pioneering SaaS platform, a product of Perky.ai transforming how brands engage with customers on WhatsApp, has announced the launch of its next-gen marketing automation suite tailored for SMBs. The platform, now accepted into the Microsoft for Startups Founders Hub, is positioned…
AI-enhanced “Insights” enable faster sales team response times – vital to increase sales wins eTrigue, the company behind Lead Accelerator, the popular digital partner marketing platform, has announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements…
Customer AI Agents help marketing teams launch 10X more personalization experiments and auto-optimize to customer outcomes. Blueshift, the leader in AI-powered customer engagement, announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with…
Sends high volume personalized nurture emails from individual email addresses rather than a bulk service for greater trust, higher deliverability, and more conversions VanillaSoft, a leading sales engagement technology company, has announced the introduction of email nurturing into their sales…
StructuredWeb, the leading AI-powered enterprise channel marketing automation and communications platform, announced the appointment of Julian Ward as Chief Customer Officer (CCO). In this role, Ward will lead customer success, professional services, customer support, and partner engagement strategies to further…
EngageLab Taking Marketing Automation to the Next Level EngageLab, already a leader in customer engagement, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results. Revolutionizing Marketing with Key Features Omnichannel Marketing Automation: Seamlessly connect…
EngageLab Taking Marketing Automation to the Next Level Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with…
The biggest challenge in B2B selling is reaching accounts that are in a high potential buying cycle. These accounts are often identified by custom buying signals that take significant manual effort to discover. Tiga is the first AI agent purpose-built to…
Metric is an AI-first marketing automation company revolutionizing small business growth. Its platform offers a fully automated, results-driven solution for e-commerce businesses, prioritizing simplicity, innovation, and measurable outcomes. The company aims to empower entrepreneurs and small business owners by automating revenue-generating…
When it’s inbound marketing, it’s hard to keep Sudipto Ghosh away from discussing with HubSpot. Today’s MarTech Top Voice is HubSpot’s VP of Media Jonathan Hunt. In this MarTech Top Voice Interview, Intent Amplify’s Head of Global Marketing puts forth…
Pioneering marketing automation partner is leveraged to empower franchisees and elevate national marketing efforts Eulerity, a preferred marketing automation partner of multi-location brands, is excited to be partnering with Evive Brands, a recognized leader in the health and home services…
