As the MarTech ecosystem continues to evolve under the influence of AI and shifting consumer discovery habits, leadership moves by core advertising platforms signal where the industry is heading. adMarketplace, a leading player in native search advertising, has announced two senior executive appointments aimed at accelerating innovation and commercial growth across its platform.
The company confirmed that John Nitti has joined as Global Chief Business Officer while Sam Cox has been appointed Chief Product Officer. Together, the appointments reflect adMarketplace’s strategy to strengthen its position as native search advertising expands beyond traditional search engines and becomes more embedded across digital experiences.
The search advertising market is undergoing a significant transformation as artificial intelligence reshapes how users interact with content and how brands reach high intent audiences. Marketers are increasingly looking for performance channels that deliver incremental value outside of legacy walled gardens. adMarketplace is positioning itself at this intersection by investing in leadership that can guide both revenue strategy and product evolution at scale.
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“This is a strategic investment in the future of adMarketplace and the native search advertising market,” said Jamie Hill, Chairman and Co CEO of adMarketplace. “John’s deep industry relationships and commercial expertise, combined with Sam’s visionary product leadership, position us to accelerate innovation and deliver even greater results for our partners. We are investing in the talent and technology needed to lead the next wave of growth in search advertising.”
Nitti brings more than 25 years of experience across digital advertising, media, and enterprise marketing. Prior to joining adMarketplace, he served as Global Head of Revenue Operations and Advertising Innovation at X and previously held senior roles at Verizon, Publicis Groupe, and American Express. In his new role, Nitti will focus on scaling strategic partnerships, driving revenue growth, and strengthening global commercial operations.
“Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences,” said John Nitti, Global Chief Business Officer, adMarketplace. “adMarketplace is uniquely positioned to accelerate this transformation, with the scale, technology, and vision to deliver real outcomes for advertiser and publisher partners. Joining this leadership team is an opportunity to help shape the future of search and drive meaningful growth for advertisers across the globe.”
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Cox joins adMarketplace with deep product leadership experience from Amazon and Google, where he led major initiatives across programmatic and ad exchange platforms. At adMarketplace, he will oversee AI powered product innovation, performance optimization, and media efficiency across native search solutions.
“With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys,” said Sam Cox, Chief Product Officer, adMarketplace. “I am excited to join adMarketplace at such a transformative moment for the search advertising industry and look forward to working with the talented team to shape the future of native search advertising.”
For marketers, these appointments highlight how native search advertising is becoming a core performance channel within the broader MarTech stack. As platforms invest in leadership that blends commercial execution with advanced product innovation, advertisers can expect more intelligent, measurable, and scalable search driven media opportunities. Industry coverage and analysis of this shift continues at Marketing Technology Insights, reflecting the growing importance of native search advertising in modern digital marketing strategies.
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