AdsAdvisor, a comprehensive marketing platform developed by MY.GAMES, has introduced Business Modeling, an innovative financial planning tool specifically crafted to meet the needs of mobile app studios. This new feature is designed to help businesses forecast revenue, manage expenses, and unify cross-functional teams around shared commercial objectives through scenario-based financial planning.
Tailored for the mobile app industry, Business Modeling transforms broad strategic aims like revenue targets and EBITA into concrete, data-backed action plans. It enables teams to simulate various user acquisition strategies across popular mobile platforms such as iOS, Android, Samsung, and Huawei. By testing these scenarios, businesses can assess their financial impact over different periods monthly, quarterly, or annually facilitating more informed decision-making.
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Eugene Chernysh, Chief Operating Officer at AdsAdvisor, emphasized the timely launch of this tool in the latter half of 2025, noting its potential to equip mobile marketers with a clear method to connect strategic initiatives to financial outcomes. Whether focusing on growth, profitability, or efficiency, Business Modeling aims to transform financial planning into a dynamic engine for expansion while keeping teams aligned on business objectives.
The tool supports multiple revenue models, including cohort-based and streaming, and accounts for a comprehensive range of costs from platform commissions and VAT to user acquisition budgets, creative production expenses, royalties, and other operational costs. This integration eliminates reliance on fragmented spreadsheets, providing a holistic view of performance and profitability.
Business Modeling also functions as an operational dashboard, allowing teams to establish KPIs, set ROI goals, and monitor results in real time against projected figures. It continually updates forecasts by pulling live performance data at month-end and recalculating future projections using factor analysis, giving teams clear insights into what influences results, why certain targets were met or missed, and how to adjust strategies accordingly.
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Additional capabilities include comparing different scenario versions, managing top-up web payments, applying seasonal multipliers, and importing historical data to refine forecast accuracy. This flexibility supports rapid iteration, whether launching a new game or optimizing monetization techniques, ensuring decisions are firmly grounded in actual performance metrics.
Originally created to support MY.GAMES’ own mobile titles, AdsAdvisor has evolved into a versatile platform serving diverse global industries. Its comprehensive suite of tools ranging from marketing analytics and creative asset management to campaign automation empowers mobile businesses to scale efficiently, optimize marketing efforts, and sustain long-term growth through data-driven insights and streamlined workflows.
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