Adsquare, a leading location intelligence platform for programmatic marketing, has integrated its solutions with Amazon Marketing Cloud (AMC) to bring location-intelligence powered targeting and measurement into one of the largest programmatic ecosystems. This partnership enables advertisers to translate real-world consumer behaviors into enhanced digital campaign performance, creating a richer, more strategic approach to programmatic advertising.
Through AMC, advertisers can leverage Adsquare’s ID-precise data, which is built on detailed geo-behavioral signals such as physical place visits, home and work locations, and seasonal shopping patterns. These signals form high-intent audience segments that are further enriched with demographic, psychographic, and purchase intent attributes. As a result, campaigns activated on Amazon DSP can benefit from superior location-driven targeting, improving campaign relevance and effectiveness throughout the entire programmatic lifecycle.
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Beyond activation, the integration empowers advertisers with offline measurement capabilities, thanks to Adsquare’s conversion data. Marketers now gain clear visibility into how their programmatic efforts translate into real-world outcomes like store visits and foot traffic. This privacy-safe measurement shifts the focus from mere impressions to tangible business impacts, enabling brands to better assess campaign success.
The integration currently supports activation and measurement across major programmatic markets globally, including European countries like Germany, the UK, France, Spain, Italy, the Netherlands, Belgium, and Sweden; the Americas including the US, Canada, Mexico, Brazil, Colombia, and Argentina; and key APAC markets such as Singapore, Hong Kong, Australia, Indonesia, Thailand, Japan, and Malaysia.
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Maria Barthelo, Vice President of Global Partnerships at Adsquare, described this collaboration as a pivotal milestone in delivering powerful location intelligence at scale. By embedding their data within one of the most influential programmatic platforms, Adsquare is helping brands harness the rich intent signals that location data provides, turning real-world movements into strategic advantages throughout the campaign lifecycle. This foundational integration sets the stage for deeper cooperation with Amazon’s advertising ecosystem, aiming for smarter, more efficient programmatic marketing while maintaining a privacy-first approach.
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