At the HubSpot INBOUND event, Qualified introduced Piper for HubSpot, a groundbreaking AI sales development representative (SDR) agent designed to seamlessly integrate with the HubSpot Marketing Hub. With this innovation, businesses can now harness the power of agentic marketing through Piper, which autonomously converts inbound leads into pipeline opportunities, significantly boosting marketers’ efficiency and maximizing their investment in HubSpot.
Traditionally, B2B marketers relied on human SDRs to manage qualified leads generated by marketing campaigns. However, this model is fraught with challenges human SDRs are expensive, limited in capacity, and often cannot engage every lead promptly or effectively. With an average SDR salary exceeding $100k when factoring in additional costs, scaling this approach is costly. Moreover, human SDR teams typically focus only on the highest-intent leads, leaving a majority of inbound leads unattended statistics show that 73% of inbound leads never receive a response.
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Piper revolutionizes this process by autonomously handling every qualified lead at scale. Utilizing deep integrations with HubSpot data including lead profiles, account information, and campaign engagement metrics Piper makes real-time decisions to guide potential buyers down the funnel. The AI SDR agent can surface pertinent content, engage leads in face-to-face digital conversations, schedule meetings, and conduct email follow-ups, replicating the work of top-performing human SDRs but with limitless scalability.
Hundreds of companies such as Cin7, Rightsline, COMPLY, and Leandata have already adopted Piper for HubSpot to accelerate pipeline generation and revenue growth. Users report that Piper scales personalized engagement, enhances conversion rates across the sales funnel, and fundamentally transforms prospect interaction.
“Piper the AI SDR Agent helps us scale, personalize, and accelerate pipeline,” said Kaitlin Sherman, Director, Digital Marketing at COMPLY.
“With Piper the AI SDR Agent, we drive higher conversion across the funnel,” said Sean McCaffrey, Marketing Ops Lead at Cin7.
“Piper the AI SDR Agent completely transformed how we engage with our prospects,” said Melanie Nelson, Chief Marketing Officer at Rightsline.
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Piper operates across multiple critical use cases: it responds instantly to leads captured via HubSpot forms and calls to action, manages personalized outreach before and after events to maximize ROI, and engages high-intent visitors in real-time on websites using contextual data enrichment. The AI agent also invites high-scoring leads to schedule sales meetings directly on the site and follows up on email campaign interactions with tailored conversations and relevant content offers.
By automating and personalizing lead engagement in these ways, Piper for HubSpot ensures no opportunity is missed, making it an indispensable tool for marketers looking to elevate their inbound pipeline performance through AI-powered smart automation.
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