Smartly, the AI-powered advertising technology platform, has announced the lineup for its flagship event, ADVANCE 2025, scheduled for September 17 at Skylight at The Refinery in New York City. Now in its second year, ADVANCE serves as a premier gathering where global brands, agencies, and platforms converge to shape the future of advertising. The 2025 event will showcase leaders from top companies such as Pinterest (the title sponsor), Adobe, Amazon Ads, FOX, Google, Pfizer, Spark Foundry, TikTok, and Snap Founder Evan Spiegel, among others.
One of the event’s highlights includes a special closing session featuring three-time Grammy Award-winning artist Wyclef Jean, who will discuss the vital role of creativity and storytelling in influencing brands and culture. Laura Desmond, CEO of Smartly, emphasized that AI is transforming how marketers create, communicate, and connect, breaking down traditional barriers between creativity and performance as well as brand and business growth. She described ADVANCE as the place where these transformative shifts are decoded and where the future chapter of marketing is written.
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ADVANCE 2025 features two focused tracks designed to provide marketing leaders with practical insights and tools: the Creativity AI Track and the Commerce AI Track. The Creativity AI Track delves into how AI is revolutionizing storytelling, creative production, and cross-platform performance, enabling brands to turn ideas into scalable assets that drive growth. The Commerce AI Track focuses on media strategy, measurement, and reshaping buying journeys with AI, offering solutions to help marketers manage economic pressures and complex performance challenges.
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Designed for senior marketers and agency leaders driving digital innovation at scale, ADVANCE 2025 promises bold ideas, actionable strategies, and an engaging environment for networking and collaboration. The event expects to bring together over 500 brand and agency leaders, providing them with the clarity and competitive edge needed to excel in the rapidly evolving marketing landscape. Attendees can learn more and request tickets through the official ADVANCE Smartly site.
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