AirOps Launches Offsite To Expand AI Search Visibility Beyond Owned Content

As AI driven search rapidly reshapes how brands are discovered, marketers are realizing that visibility no longer depends solely on what they publish on their own websites. AirOps has announced the launch of Offsite, a new solution designed to extend AI search visibility beyond owned content and into the broader web that influences how large language models surface and recommend brands. The announcement marks a significant step for the MarTech ecosystem as AI search visibility becomes a core growth lever.

AirOps said Offsite is the first comprehensive system built to help brands identify high value publishers, secure placements that AI systems actively reference, and measure the visibility lift from every third party mention. With this launch, AirOps now offers coverage across both onsite and offsite signals that shape AI driven discovery.

Until now, AirOps has helped more than one thousand brands optimize owned content by refreshing pages, improving structure, and tracking AI search visibility across what they publish themselves. However, the company says most AI driven discovery happens elsewhere. According to AirOps, up to eighty five percent of brand discovery in AI search comes from third party sources such as listicles, comparison guides, community discussions, and niche publisher articles. AI systems rely on a combination of owned content and external validation to build a complete understanding of a brand.

Offsite is designed to address that gap by showing teams which external sources actually influence AI generated answers. The platform analyzes AI responses to determine which publishers are cited most frequently within a category and ranks them using a proprietary Influence Score that accounts for citation frequency, topical relevance, and overall authority. This allows brands to replace guesswork with data when deciding where to focus outreach and placement efforts.

“When we looked at how brands appear in AI search, it became clear that owned content still matters, but it only accounts for a portion of overall visibility,” said Alex Halliday, Founder and CEO of AirOps. “The remaining 85 percent is shaped by third party sources across the web. Winning AI search means doing both well, optimizing what you publish yourself while also earning presence in the sources that ultimately determine how AI systems surface brands.”

Beyond discovery, Offsite allows teams to measure how specific third party placements impact AI search visibility over time. By tracking citation patterns across prompts and topics, brands can see which mentions actually move the needle and adjust strategy accordingly. This closes a long standing measurement gap in AI search where impact was difficult to attribute.

Offsite is available as both a self serve platform and a fully managed service. Brands that want to manage programs internally can use the platform to identify citation gaps, prioritize publishers, and run outreach directly. For teams that want to move faster, AirOps offers a managed option that handles publisher coordination, placement execution, and reporting end to end. In both models, onsite and offsite performance data is unified in one platform.

For marketers navigating the shift to AI driven discovery, AirOps Offsite underscores a broader change in how AI search visibility is built. As third party influence increasingly shapes AI recommendations, brands that combine strong owned content with targeted offsite presence will be better positioned to win attention and trust in the next era of search.