GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing…
“Persona insights” is the buzzword of the year. And, it is likely to garner more eyeballs in the coming months. The word “buyer persona” (coined by Alan Cooper¹) has been around for more than two decades now, but the phrase…
