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Tag martech

DoubleVerify Strengthens AdTech Ecosystem with Strategic FirstPartyCapital Investment

DoubleVerify Invests in FirstPartyCapital to Drive AdTech Innovation

This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the…

MadConnect Enhances Connectivity for Smarter Audience Activation

MadConnect Enhances Connectivity for Smarter Audience Activation

MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing…