As brands push for more engaging digital experiences without sacrificing scale, the Airtory Curated Marketplace aims to bridge creative innovation with programmatic efficiency for advertisers worldwide.
Airtory announced the global debut of its Curated Marketplace, a new offering designed to deliver large format rich media creative across programmatic platforms at scale. The initiative opens access to immersive ad formats through demand side platforms, beginning with launch partner Basis.
The Airtory Curated Marketplace was introduced in the fourth quarter of 2025 in collaboration with Basis, giving advertisers immediate access to high impact placements through Basis software. According to the companies, early campaigns activated via the platform demonstrated strong performance in engagement and brand impact compared with standard display formats, underscoring demand for more visually compelling creative across digital channels.
“Basis is always looking for opportunities for marketers to stand out, and Airtory’s Curated Marketplace gives them an efficient path to high-impact formats without adding workflow complexity,” said Amy Rumpler, EVP of integrated client solutions, Basis. “By making large-format rich media available for our customers, Basis can unify engaging creative with smart media execution to drive better outcomes for advertisers across channels.”
The marketplace introduces a streamlined way for advertisers and agencies to access custom ad formats such as Skins, Interscrollers, and Sticky Headers directly through their preferred demand side platform. While Basis serves as the initial launch DSP partner, Airtory plans to expand availability to additional platforms, broadening access for brands seeking scalable, immersive creative solutions.
By formalizing a marketplace model for programmatic rich media, Airtory addresses a longstanding friction point in digital advertising. Historically, large format rich media executions were often limited to direct publisher deals or bespoke arrangements that required higher production costs and extended timelines. The Airtory Curated Marketplace is structured to reduce those barriers, allowing advertisers to activate visually striking formats programmatically without the traditional technical or operational burden.
“Historically, large-format rich media has been limited to direct deals or bespoke activations,” said Julian Frachtman, CoFounder and CEO of Airtory. “With the Airtory Curated Marketplace, we’re making these engaging formats available programmatically – reducing production time and cost, while expanding scale and efficiency.”
The curated offering is available immediately through Basis and through any additional DSP that supports Airtory creative units. As advertisers seek to balance creative differentiation with measurable performance, the Airtory Curated Marketplace positions itself as a scalable path to high impact programmatic creative. The launch reflects a broader industry shift toward integrating premium formats within automated media buying environments, giving brands of all sizes the opportunity to elevate engagement while maintaining operational efficiency.
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