AlikeAudience has launched AURAR, a revolutionary data collaboration tool now available in the Snowflake Marketplace, designed specifically to empower marketers by enabling seamless, secure, and accelerated collaboration using first-party data. This native Lookalike model application addresses critical marketing challenges related to data privacy, fragmented technology stacks, and the need for faster, more optimized campaign execution in a shifting landscape driven by AI innovation and privacy considerations.
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AURAR’s architecture is based on three foundational principles:
Seamless Integration: It comes with pre-defined lookalike templates that eliminate complex manual setup, allowing marketers to launch campaigns with unprecedented speed.
Security-First Design: All operations execute within the marketer’s own Snowflake account using AlikeAudience’s Snowflake Native App, ensuring data privacy and governance without exposing data to external vendors.
Speed and Scale: The platform supports up to hourly refreshed lookalike audiences, enabling real-time in-flight campaign optimization and improved marketing outcomes.
The tool has demonstrated significant impact, such as enabling a consumer packaged goods (CPG) brand to more than double the scale of its lookalike audiences while reducing turnaround time from 3-7 days to under 24 hours. This efficiency allows marketing teams and agencies to optimize campaigns on the fly with minimal manual intervention, thereby enhancing return on advertising spend.
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AURAR integrates seamlessly with major advertising technology platforms, including leading demand-side platforms (DSPs), offering automated workflow templates and no-code interactions to simplify audience enrichment and lookalike modeling. It strengthens first-party data by adding attributes from third-party sources without compromising data integrity. Secure data sharing is achieved through the Snowflake Native App Framework, which governs collaboration while preserving data control.
The solution is positioned to meet growing demands for privacy-first, data-driven marketing by enabling brands, media agencies, and ad tech ecosystems to maximize value from their first-party data investments while maintaining competitive advantage.
AURAR is immediately available to Snowflake customers worldwide via the Snowflake Marketplace, with implementation support provided by AlikeAudience’s technical team. Organizations interested in deploying AURAR can contact their Snowflake or AlikeAudience account managers for rapid onboarding.
In essence, AURAR leverages Snowflake’s powerful data cloud infrastructure and native application framework to deliver a fast, secure, and scalable lookalike modeling solution that optimizes media campaigns in real time while upholding stringent data privacy standards a noteworthy innovation for marketers navigating the evolving ad tech ecosystem.
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