Pioneering solution empowers brands to save on costs, improve audience targeting, and achieve better marketing outcomes. Truthset, the leading data validation company, introduced Data-Rated Audiences a groundbreaking solution for brands and agencies that facilitates the selection of accuracy-rated data from…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Industry & GTM Stalwarts Keith Pensabene and Christian Rockwell join leadership team, bringing extensive expertise in scaling technology businesses within the Life Sciences sector Blue Mountain, the leader in GMP-compliant Enterprise Asset Management (EAM) software for life sciences, is pleased…
Digital advertising leader will drive business development for TruAudience line of solutions Brian Silver joined TransUnion as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek. As…
Kristine Hunt brings 20+ years of experience leading high-impact growth strategies to the SVP of Growth Marketing position SmartBear, a leading provider of software quality and visibility solutions, has named Kristine Hunt as SVP of Growth Marketing. Kristine brings over 20 years…
Main Street, Inc. Launches Connect: A Modern Marketing Solution for Community-Based Financial Institutions Main Street, Inc., a trusted provider for community banks and credit unions, is excited to introduce Connect by Main Street, a purpose-built marketing and engagement hub designed to…
Women’s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports Deep Blue Sports + Entertainment announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise,…
Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep consumer data and behavioral insights into Skydeo Audience Manager (SAM), providing marketers with enriched predictive…
Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum. The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, which will help generate better results for its clients.…
360 Marketing Agency Enters New Era and Sets the Stage for a Powerful 2025 Konnect Agency, a full-service brand marketing agency, announces the relocation of its Los Angeles office to the historic, local landmark of the Pacific Mutual Building in Downtown Los Angeles.…
Intentsify, the leading provider of B2B intent data and AI-powered activation solutions, has announced the launch of Intentsify Orbit, the most extensive and precise B2B identity graph. This new offering greatly enhances the breadth, granularity, and accuracy of the company’s data…
