Allison Worldwide, a division of Stagwell (STGW), has announced the appointment of Katie Huang Shin as its Global President, Technology. Starting November 14, Huang Shin will oversee the agency’s worldwide technology practice, guiding strategy, client services, and growth initiatives across the sector. Based in San Francisco, she will report directly to Jonathan Heit, Chief Executive Officer of Allison Worldwide.
With more than 25 years of experience in technology communications and corporate reputation management, Huang Shin brings deep industry expertise to the role. She has worked with a broad spectrum of technology clients, including those in fintech, telecommunications, and emerging tech, advising C-suite executives and leading agency transformations.
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Before joining Allison, she served as President of Big Valley Marketing, where she helped scale the firm’s technology communications operations. Her career also includes senior leadership roles at WPP’s AxiCom, Omnicom’s Porter Novelli and FleishmanHillard, as well as WE Communications.
“Katie is a transformational leader with an impressive history of building teams, growing businesses and advising technology clients at every level,” said Ray Day, Executive Chair of Allison Worldwide and Vice Chair of Stagwell. “Her addition to Allison Worldwide is another example of our dedication to every client’s success with a world-class team delivering world-class results.”
Jonathan Heit, CEO of Allison Worldwide, emphasized the company’s long-standing commitment to the technology sector. “From the outset, we at Allison have recognized that technology is not just a driver of our clients’ business, but it propels all industries forward,” he said. “Katie will add a new dimension to our capabilities, galvanizing our global technology team while leveraging the unique combination of Allison and the Stagwell network to grow in this important vertical.”
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Huang Shin’s appointment reflects Allison’s continued investment in strengthening its leadership and expanding its expertise in technology communications at a time when innovation, trust, and storytelling are critical to brand success.
“I’m inspired by Allison Worldwide’s vision and momentum,” said Huang Shin. “Technology companies need communications partners who can connect innovation with humanity, strategy with storytelling and ambition with trust. I’m excited to join a team that’s doing exactly that.”
Huang Shin is a member of the Page Society and holds a Doctor of Education degree in Organizational Leadership. Her appointment underscores Allison’s ongoing commitment to pairing strategic communications leadership with deep sector knowledge to help clients navigate a rapidly evolving technology landscape.
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