As enterprises intensify efforts to turn artificial intelligence investments into measurable business outcomes, leadership with experience navigating major technology transitions has become increasingly valuable. The appointment of Bridget Perry as Chief Marketing Officer at Amperity reflects the company’s focus on accelerating enterprise adoption of its AI powered customer data platform.
Amperity, a provider of an AI driven Customer Data Cloud designed to unify enterprise customer data, announced that Perry will lead its global marketing organization. Her appointment comes at a time when businesses across industries are seeking more effective ways to transform fragmented data into actionable insights that power personalization, real time decision making, and revenue growth.
Perry brings more than two decades of experience in scaling high growth B2B SaaS companies and guiding marketing organizations through major industry shifts. Most recently, she served as Chief Marketing Officer at Later, where she unified the company’s global marketing operations following a merger to support the next stage of growth.
Before joining Later, Perry held the role of CMO at Contentful, where she helped drive 70 percent year over year growth for two consecutive years. Earlier in her career, she led enterprise marketing initiatives at Adobe during the company’s transition to cloud based services, contributing to the expansion of its digital experience business from 300 million dollars to 3 billion dollars in revenue. She also held senior marketing leadership positions at Microsoft.
The appointment comes as enterprises move beyond early experimentation with AI and begin implementing large scale initiatives designed to deliver measurable business value. According to Amperity, organizations increasingly require a unified customer data foundation that supports real time decisioning and advanced personalization while maintaining strong governance and data trust standards.
“AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results,” said Tony Owens, Chief Executive Officer of Amperity. “Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact.”
In her new role, Perry will oversee Amperity’s global marketing strategy, brand development, communications, and growth initiatives. The company said her priorities will include strengthening its leadership position within the customer data platform category and expanding enterprise adoption across industries such as retail, travel, hospitality, and financial services.
“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data,” said Bridget Perry, Chief Marketing Officer of Amperity. “You can’t build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That’s what will separate companies experimenting with AI from those driving measurable growth.”
The hiring of Bridget Perry as Chief Marketing Officer signals Amperity’s commitment to strengthening its global brand and deepening relationships with enterprise clients. As organizations continue investing in data infrastructure to unlock AI driven growth, leadership focused on translating technology innovation into market impact may play a critical role in shaping the company’s next phase of expansion.
Recommended Marketing News:
- Criteo Joins OpenAI Advertising Pilot in ChatGPT
- ALL3D Launches AI Platform for Scalable Lifestyle Imagery
- Genius Sports and Magnite Integrate Live Sports Signals for CTV
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
