Amperity, the leading AI-powered Customer Data Cloud for consumer brands, has announced two new industry-specific offerings Amperity for Hotels and Amperity for Airlines. These solutions are designed to help travel brands transform fragmented guest information into real-time personalized experiences, enabling them to anticipate traveler needs, strengthen loyalty, and drive direct revenue.
In today’s hyperconnected travel landscape, consumers expect instant recognition and highly relevant offers at every touchpoint from browsing flights to checking in or booking through mobile apps. Yet, for many travel companies, this level of personalization remains out of reach. More than half of airlines and hotels (58%) still operate with guest data dispersed across multiple systems, limiting their ability to deliver cohesive, personalized interactions.
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“Travelers want more than transactions, they want to be recognized at every touchpoint,” said Grigori Melnik, Chief Product Officer at Amperity. “Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalized offer into lasting growth.”
The new solutions leverage Amperity’s advanced AI-driven identity resolution and real-time data processing to create dynamic traveler profiles that continuously update as customers engage. By uniting these profiles with live behavioral signals, Amperity allows hotels and airlines to understand each traveler holistically and respond in real time. This ensures every channel from call centers to mobile check-in apps can deliver consistent, contextually relevant experiences.
Through its Real-Time Profiles feature, Amperity helps brands recognize key traveler actions such as browsing for upgrades or abandoning a booking, then trigger timely, personalized responses like special offers or loyalty rewards. The platform also enables teams to manage disruptions with empathetic, data-informed communication that builds trust. Using Amperity’s AI Assistant, marketers can design and scale these customer journeys through natural language prompts, removing the need for technical expertise and accelerating time to value.
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“Partnering with Amperity helps us unlock data to deepen personalization and become more relevant to our customers. We focus on showing our guests that we truly know them, understand their needs, and anticipate what they’ll want next,” said Lori Ho, Director of Lifecycle and Growth Marketing at Alaska Airlines.
The launch comes as the travel industry faces growing competition for customer loyalty amid shifting expectations. With travelers more connected yet less brand-loyal than ever, Amperity’s AI-driven approach gives airlines and hotels the tools to act on customer data instantly and meaningfully. By doing so, they can turn every interaction from check-in to checkout into an opportunity to build stronger, longer-lasting relationships.
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