
What Marketers Need to Know About OpenAI’s Prism Platform
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

As television advertising becomes more fragmented across linear, streaming, and programmatic environments, marketers are under increasing pressure to understand performance faster and with fewer resources.

Brand loyalty is entering a pivotal phase as artificial intelligence reshapes how consumers discover, evaluate, and buy products, and new research suggests the first quarter

Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders

As retail data grows more complex and fragmented, consumer packaged goods brands are under pressure to extract clearer insights across expanding product portfolios. Crisp AI

As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the

As marketing teams face increasing pressure to justify spend and respond faster to competitive moves, understanding not just where competitors advertise but why has become

As enterprises grapple with surging content demands and rising expectations for personalized customer experiences, Cognizant announced an expanded strategic collaboration with Adobe aimed at accelerating

Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its

As mobile advertising budgets continue to shift toward in app environments, ensuring traffic authenticity and transparency has become a top priority for advertisers and platforms

As wealth management firms look for scalable ways to drive organic growth, artificial intelligence is becoming a critical tool for modern advisor prospecting and engagement.

The expansion of AI powered communications platforms is reshaping how organizations engage customers and support employees, and TELUS and RingCentral Expand Business Connect at a

As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of

Instant access to creator marketing infrastructure is becoming increasingly important as brands look for efficient growth channels under tighter budgets. GRIN announced it has opened

Executive leadership appointments often signal a company’s readiness for its next stage of growth, particularly in the MarTech and adtech sectors where scale, governance, and

The launch of a new performance focused connected TV offering signals a meaningful shift in how marketers approach measurable growth across screens in the MarTech

As enterprises race to keep pace with surging content demands and the growing influence of artificial intelligence, a new independent study points to a major

As knowledge workers grapple with information overload and rising expectations for speed and quality, Adobe is expanding how documents can be created, understood, and shared.
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