As privacy changes reshape digital advertising and third-party identifiers continue to disappear, brands are under pressure to find new, sustainable revenue models rooted in trusted data. Against this backdrop, Amperity has introduced Audience Monetization, a new capability designed to help organizations transform first-party customer data into a high-margin revenue stream.
Amperity, the AI-powered Customer Data Cloud provider, announced the launch of Audience Monetization to address growing advertiser demand for accurate, permissioned audiences. With signal loss accelerating and performance expectations rising, advertisers are increasingly reliant on high-quality first-party data sourced through second-party partnerships. Audience Monetization is positioned to help brands meet that demand while maintaining privacy, governance, and customer trust.
Audience Monetization arrives at a moment when many brands are rethinking the role of customer data beyond internal marketing use. As retail and commerce media networks expand, first-party data is emerging as a valuable commercial asset. However, monetizing that data at scale has proven difficult. Brands often struggle with fragmented identities, limited governance frameworks, and a lack of direct connections to activation environments, which can stall efforts before they move beyond pilot programs.
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Industry analysts note that retail media growth brings new complexity rather than easy wins. “Brands believe that typical teams, resources, and processes will be sufficient to build a retail or commerce media monetization strategy effectively, but they are in for a surprise. Retail media is complex, with new concepts spanning programmatic and connected TV,” said Ananda Chakravarty, Vice President of Research at IDC.
Audience Monetization is designed to close these gaps by providing an end-to-end, governed path to revenue. The solution enables brands to package first-party audiences with identity-grade accuracy and distribute them to trusted advertising marketplaces. Built-in governance ensures compliance with evolving privacy regulations, while automation reduces the operational burden typically associated with audience creation and maintenance.
“Audience Monetization gives brands a new way to maximize the return on their customer data,” said Grigori Melnik, chief product officer at Amperity. “Brands get an easy-to-use solution that packages audiences with identity-grade accuracy, routes them to trusted marketplaces, and enforces the governance needed to meet rising privacy expectations globally. It is a modern and scalable way to compete in the next era of advertising.”
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By combining AI-assisted audience creation, automated syndication, and centralized controls, Audience Monetization replaces manual workflows that often slow down monetization efforts. The approach reduces engineering dependencies, minimizes compliance risk, and enables more frequent audience refreshes, helping brands respond faster to advertiser demand.
The launch signals a broader shift in how organizations view customer data. Rather than treating first-party data solely as a marketing input or cost center, Audience Monetization positions it as a durable revenue asset. With advertisers seeking precision and accountability, and regulators demanding stronger safeguards, solutions that balance monetization with trust are becoming essential.
As the advertising ecosystem continues to move toward privacy-first models, Audience Monetization reflects how brands can adapt by leveraging their strongest asset. By turning first-party data into a governed, scalable revenue stream, Amperity is aiming to help brands participate more competitively in the next phase of retail and commerce media growth.
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