As marketers push to turn artificial intelligence from insight generation into measurable growth, Amperity has introduced a new approach designed to close the gap between understanding customers and acting on that knowledge. Amperity announced the launch of its Customer Data Agent, positioning it as the first enterprise AI agent built to transform AI insight directly into live segments and journeys using unified customer data.
The Amperity Customer Data Agent arrives at a time when AI adoption in marketing is widespread, but real world impact remains uneven. Many teams still struggle with fragmented data, slow access to insights, and operational delays that prevent timely activation. By embedding AI directly into its Customer Data Cloud, Amperity aims to remove those barriers and help marketers move from questions to execution in significantly less time.
Built on trusted and unified customer profiles, the Customer Data Agent extends Amperity existing segmentation and journey orchestration capabilities. Instead of requiring marketers to interpret dashboards or wait on technical teams, the agent provides conversational, natural language access to customer intelligence. Marketers can explore insights, make decisions, and immediately activate those decisions through segments and journeys that are ready for use across channels.
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“AI will not reach its potential in marketing until it’s tied directly to unified customer data,” said Tapan Patel, research director at IDC. “What Amperity is introducing with the Customer Data Agent reflects an important step forward for the category. It shows how AI can move from simply providing customer insights to actually helping marketers decide what to do next. With customer understanding built into everyday work, teams can optimize segments, improve journeys, and launch campaigns without waiting on more reports or engineering queues.”
At the core of the Customer Data Agent is Amperity patented identity resolution, which ensures the AI operates on a complete and accurate view of each customer rather than disconnected system level records. This foundation allows the agent to coordinate analytics, segmentation, and journey design into a single workflow, turning AI output into practical marketing actions tied to revenue outcomes.
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The experience is designed to mirror how marketers already work. Teams can ask straightforward questions about customer behavior, performance, or opportunity, and the agent responds by generating insights and pushing results directly into activation and measurement. This removes the traditional friction between analytics, operations, and execution that often slows enterprise marketing organizations.
“Companies have invested heavily in AI, but most of the value gets stuck between the model and the workflow,” said Derek Slager, co founder and CTO at Amperity. “The Customer Data Agent closes that gap. It understands the customer, it understands the task, and it delivers the output without adding another backlog to engineering. That’s what moves the needle for consumer brands.”
The launch reflects a broader shift in enterprise marketing toward AI systems that are operational by design. Rather than treating AI as a separate layer that produces insights in isolation, Amperity is positioning the Customer Data Agent as a core engine for day to day decision making. By uniting data, intelligence, and activation, the Amperity Customer Data Agent signals a new phase in customer data platforms where AI is measured not by models deployed, but by outcomes delivered.
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