Archetype, Nectar, and Outcast, agencies within the Marker Collective, have collaborated to launch a pioneering AI Visibility offering aimed at helping brands enhance their presence and performance within large language models (LLMs) and AI-driven search results. As AI transforms how consumers search and discover brands with AI chat tools driving a staggering 1,200% increase in traffic to U.S. retail sites in the past year and one in four people now favoring ChatGPT over traditional search engines controlling AI visibility has become a critical concern for organizations at the highest levels.
This integrated solution leverages Delve, a proprietary insight engine that aggregates and analyzes brand mentions and competitive data, alongside Profound, a marketing platform designed to help brands govern their AI-generated narratives. Together, they deliver a comprehensive suite of services including visibility audits across major AI search platforms like ChatGPT, Perplexity, Google AI, Microsoft Copilot, Grok, Meta AI, and DeepSeek. Additionally, the offering provides authority mapping to identify key sources influencing AI citations, along with multichannel communication strategies combining earned and owned media to bolster brand authority and trust. Continuous execution, monitoring, and measurement capabilities ensure brands can track citation strength and optimize their standing continuously.
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Early results from deployments have been impressive: one global consumer brand saw its sustainability narrative amplified across 41 markets, a home services brand improved its mention frequency and ranking in U.S. and U.K. AI search results, and a leading technology company experienced a threefold increase in ChatGPT visibility within just one week through targeted content optimization and strategic source targeting.
Andrew Wyatt, Chief Product Officer at Marker Collective, emphasized that the era of AI is rewriting how people access information and how brands earn trust. Boards and CMOs are now focused not just on traditional media coverage but on how their brands appear in AI-driven answers that influence critical decisions. By combining the expertise of Archetype, Nectar, and Outcast with the analytical power of Profound and Delve, the AI Visibility offering equips brands to strategically manage their AI presence and translate visibility into tangible, measurable business outcomes.
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James Cadwallader, Co-founder and CEO of Profound, added that AI agents have become the new gatekeepers in brand discovery, reshaping consumer behavior around how brands are found, compared, and selected. The partnership aims to help brands lead confidently in this evolving landscape, where AI-driven visibility is quickly becoming a decisive factor in marketing success.
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