Artlist Debuts AI Powered Big Game Ad Produced in Just Five Days

Artlist has stepped onto advertising’s most visible stage with a debut Big Game commercial that doubles as a statement about the future of video creation. The company, known as a leading AI platform for video creation, revealed that its 2026 Big Game ad was conceived, produced, and executed entirely in house using its own AI tools in less than five days. The announcement matters for the MarTech ecosystem because it challenges long held assumptions about production timelines, budgets, and access in premium advertising.

The Artlist Big Game Ad is designed as a live proof of concept for the platform itself. Big Game commercials are traditionally associated with months of planning, large production crews, and multimillion dollar budgets. Artlist intentionally flipped that model, using AI driven tools to achieve broadcast ready results at unprecedented speed. Rather than hiding the process, the company made the process part of the story, positioning execution velocity as the creative message.

The spot playfully parodies several Big Game ads from 2026 that are already airing, including campaigns from Fanatics, Bud Light, Budweiser, Instacart, and Pepsi. Instead of recreating the ads directly, Artlist offers a behind the scenes perspective, presenting viewers with an on set look at an alternate version of the commercial. The approach highlights how AI enabled workflows can reinterpret and reframe familiar creative moments without relying on traditional production infrastructure.

By producing the campaign internally, Artlist aimed to demonstrate that high end video production is no longer restricted to brands with access to Hollywood studios or extended production schedules. The company argues that AI has reached a level where speed and quality are no longer tradeoffs, but complementary advantages. For marketers, agencies, and creators, this signals a shift in how campaigns can be planned and executed, particularly in high pressure, high visibility moments.

“We didn’t just want to make an ad we wanted to prove the speed of execution and show that high end video production is possible with Artlist,” said Shahar Aizenberg, CMO at Artlist. “While the soul of creativity is irreplaceable, the old world requires months and massive budgets. With our tools, creators can now do what was once impossible. We are betting on ourselves by using our own platform to deliver a message the future of video creation is here, it is fast, and it is accessible to everyone.”

The Artlist Big Game Ad reflects a broader industry trend toward AI assisted creative workflows that compress timelines while preserving creative ambition. As brands face increasing pressure to move faster across channels and moments that matter, the ability to deliver premium video in days rather than months could reshape how marketers think about planning, testing, and scaling campaigns.

In showcasing its own technology on advertising’s biggest stage, Artlist positions AI not as a shortcut, but as a production standard. The campaign underscores a growing reality for the industry: speed, accessibility, and quality are converging, and the future of video creation will be defined by platforms that can deliver all three at once.