Aspire.io has introduced a significant enhancement to its word of mouth commerce platform with the launch of Automations, a new no code workflow builder designed to eliminate the repetitive manual tasks that influencer and creator marketing teams often struggle to manage. The company describes this automated system as the first of its kind created specifically for creator marketing, giving brands the power to streamline large scale programs without requiring technical expertise.
With Aspire Automations, marketers can design customized workflows that run quietly in the background, removing the need to constantly step in and manually move campaigns forward. Aspire states that this feature can reduce as much as 90 percent of the manual busywork previously required to manage creators, helping companies operate faster while focusing on strategy and growth. Brenna Burkins, Digital Marketing Specialist at Earth Mama Organics, shared how the new automation capabilities have already improved their operations by saying: “Aspire’s new Automations allowed us to instantly add creators to offers, groups, and tags right after they accepted a brief, ensuring they received the right codes and links without any manual effort. We also use Automations to approve or reject creator applications based on conditions like location and engagement, helping us streamline our review process and keep internal workflows consistent.”
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Anand Kishore, CEO and Founder of Aspire, emphasized the importance of simplifying automation for creator marketing teams and ensuring flexibility throughout the process. “Aspire Automations has been in the works for close to a year, as it needed to be clear and simple to use, but also highly flexible and powerful,” he explained. “I’m extremely excited to watch this come to life and completely revolutionize how creator marketing campaigns are managed.”
The introduction of Automations marks a major leap from the company’s earlier automation capabilities, which were limited to basic one step email triggers. Now, marketers can visually organize multi step workflows that branch into multiple paths, each guided by customizable if or then rules based on different creator actions. These workflows can operate at any time, rapidly executing steps such as onboarding new creators, applying tags and data attributes, approving creator participation, and distributing product catalogs without human involvement.
Aspire highlights that teams can now track every instance when a workflow runs, with visibility into performance and success rates through real time monitoring. The update is designed for users who do not have access to dedicated engineering support, allowing them to build powerful workflows solely through a visual editor.
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Looking ahead, Kishore noted that automation and artificial intelligence will continue to be a central part of future development. He explained that the roadmap includes enhanced logic features, new triggers tied to creator advertising tools, and improvements to workflow analytics. Additional templates and automation options are expected to roll out on a weekly basis as Aspire continues investing in automation as a strategic priority.
By freeing marketers from routine operational demands, Aspire aims to give brands more opportunities to strengthen creative partnerships, deepen their influence in the creator economy, and accelerate measurable growth across campaign performance.
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