Attentive Expands Patented Two-Tap Technology With New Omnichannel Solutions

Attentive, the omnichannel marketing platform focused on one to one personalization, has announced a significant expansion of its patented Two Tap mobile technology, extending it beyond mobile only journeys to include desktop shopping experiences for mobile subscribers. The update reflects a broader effort by Attentive to help brands protect reach, maintain compliance, and drive stronger returns as inbox behavior, operating systems, and platform rules continue to evolve across digital channels.

With this expansion, Attentive Expands Patented Two Tap into desktop environments through a QR based flow that allows shoppers browsing on desktop to initiate a mobile opt in instantly. The approach is designed to capture high intent web traffic that historically failed to convert into subscribers, while maintaining a seamless cross device experience. For brands, this creates a larger surface area for subscriber growth and strengthens long term value from owned audiences without adding friction for consumers.

“Platform changes and shifting consumer habits are forcing marketing into a new era that favors mobile first identity,” said Eric Miao, Chief Strategy Officer at Attentive. “Attentive started as, and remains, mobile focused because that’s where consumers are. We give brands the most direct path to reaching, capturing, engaging with, and understanding their consumers, then ensure every message reaches the right channel with the perfect content.”

Alongside the Two Tap expansion, Attentive introduced a suite of new solutions aimed at visibility, compliance, and performance. As inbox filtering increases, particularly across iOS 26 environments, brands face growing risks to engagement and conversion. Attentive data shows that messages routed to filtered inboxes can experience clickthrough and conversion rates that are 30 to 40 percent lower. With most consumers ignoring messages they perceive as irrelevant, marketers must now operate with greater precision and control.

To address these challenges, Attentive launched new inbox visibility tools that identify messages at risk of filtering and apply proactive mitigations to improve delivery outcomes. The company also rolled out enhancements that bridge digital and physical commerce through barcode generation in email, improve targeting efficiency with audience size controls, and reduce regulatory complexity through automated state quiet hours and improved location detection.

“Two tap is a core example of how we build durable advantages into the Attentive platform,” said Nakul Narayan, Chief Product Officer at Attentive. “Our patented approach minimizes friction while aligning with modern inbox dynamics. Expanding two tap to desktop increases the surface area for list growth and strengthens the long term value of brands’ owned audiences.”

AI driven capabilities also play a central role in the update, including automated email template generation and campaign optimization tools that help teams test, learn, and adapt faster with less manual effort. Brands can also extend first party data across SMS, email, push, ads, and loyalty integrations to create more consistent and relevant engagement across channels.

“We’ve spent a lot of time comparing different approaches to mobile messaging, and Attentive has proven to be the undeniable leader,” said Sam Nam, CMO of Marketplaces at TeePublic and Redbubble. “Attentive’s two tap fundamentally changes how easy it is for customers to subscribe, in our case, driving roughly 2x higher opt in rates, which is critical as inbox filtering and sender trust continue to evolve.”

By expanding Two Tap and introducing new tools for compliance and omnichannel visibility, Attentive is positioning brands to adapt to shifting platform dynamics while maintaining control, reach, and measurable ROI.