Attio, an innovative AI-native CRM platform designed specifically for modern go-to-market (GTM) teams, has successfully raised $52 million in a Series B funding round led by GV (Google Ventures), with continued support from investors such as Redpoint Ventures, Balderton Capital, Point Nine, and 01A. This latest financing brings Attio’s total funding to $116 million and is set to accelerate the company’s mission to revolutionize CRM by creating a platform that deeply understands every customer and empowers teams to build tailored GTM systems that scale effectively.
Attio’s CEO and co-founder, Nicolas Sharp, highlighted how traditional CRM systems have remained stuck with outdated architectures that do not reflect how businesses operate today. Attio addresses this challenge by offering a fundamentally different foundation that is AI-native from the ground up, enabling true customer understanding, rapid action, and the flexibility for teams to create customized GTM workflows without being constrained by rigid vendor roadmaps.
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Since its launch only two years ago, Attio has quickly become the CRM of choice for over 5,000 companies, including leading AI-driven enterprises such as Lovable, Granola, Modal, and Replicate. The company is on track to quadruple its annual recurring revenue this year, reflecting strong market demand for its unique approach.
What sets Attio apart is its fully integrated AI capabilities built into the platform architecture rather than tacked on later. Core AI-native features include real-time, unified data ingestion from across the GTM stack with no duplicates or stale records; an intelligent workflow engine that automates and scales complex processes end-to-end; programmable surfaces such as APIs, SDKs, and natural language interfaces for developing custom apps and workflows within the CRM; and agent collaboration tools designed to enable seamless human-AI teamwork.
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Additional capabilities focus on granular permission controls to manage user, data, and AI agent access securely, as well as predictive intelligence that constantly learns and surfaces the right insights and actions at the right moments. Customers are already leveraging these capabilities to unify accurate, real-time data, automate intricate business processes swiftly, and build new features and integrations directly inside Attio using its App SDK, currently in beta. Further enhancements, including expanded collaboration tools and advanced permission settings, are actively in development.
Attio’s vision is to eliminate the common pain points in CRM slow implementation, inflexible systems, and fragmented tools and replace them with a system that evolves with the business and harnesses AI deeply to amplify GTM effectiveness. By combining powerful automation, real-time collaboration, and embedded intelligence, Attio is shaping the future of CRM as a dynamic platform that supercharges teams’ ability to execute revenue strategies at full throttle. This latest investment round will fuel further innovation and adoption, securing Attio’s place as a pioneering solution for AI-native CRM in the evolving B2B landscape.
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