AUDIENCEX is accelerating the evolution of performance marketing as it builds on a series of AI driven milestones achieved in 2025 and unveils a forward looking strategy centered on a fully adaptive intelligence layer. The announcement signals a broader shift within the MarTech ecosystem as brands and agencies move away from rigid legacy performance models toward systems that learn and adapt continuously in real time.
AUDIENCEX, recognized as an integrated performance marketing and technology company, reported strong growth driven by predictive intelligence, customer expansion, and rapid innovation across its AI portfolio. A defining moment came at Cannes Lions 2025 with the launch of AXi 2.0, the next generation of the company flagship intelligence automation platform. Since its debut, AXi 2.0 has been deployed across campaigns spanning both B2C and B2B use cases, delivering measurable performance gains through real time optimization and predictive decisioning.
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The company says these results validated the scalability and flexibility of its AI foundation. “These innovations validated the strength and architectural flexibility of our AI foundation,” said Brittany Wray, VP of Technology and Product at AUDIENCEX. “AXi is evolving into the most advanced intelligence layer in performance marketing an AI ecosystem that continuously learns adapts and improves outcomes across every channel.”
Beyond AXi 2.0, AUDIENCEX introduced additional AI driven capabilities in 2025 that expanded its performance toolkit. PriceFix, a predictive pricing stabilization solution, was designed to reduce CPA volatility and improve budget efficiency. AXi Simulator, powered by SONA Intelligence, enabled marketers to run synthetic scenario planning before launch using adaptive AI generated personas and audiences. Together these tools helped clients test strategies earlier and reduce risk in increasingly complex media environments.
Looking ahead, AUDIENCEX is advancing AXi Explorer with enhanced intelligence powered by Salesforce Marketing Cloud Intelligence. The upgrade will provide deeper data access and more advanced predictive modeling to support cross channel decision making. A new partnership with Lift AI will also extend real time buyer intent prediction into paid social websites and performance media. By combining cross channel intelligence with micro behavioral intent scoring, the company aims to help marketers align spend messaging and creative delivery with live purchase intent.
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The company is also expanding full funnel capabilities with AI assisted GA4 measurement frameworks and deeper landing page and conversion optimization support. According to Max Yang, VP Ad Operations at AUDIENCEX, these advancements connect user behavior directly to performance outcomes while improving attribution quality.
Creative execution remains a core focus for 2026. Through AX Studio, AUDIENCEX plans to scale AI assisted creative generation personalization and automated variation testing tied directly to its intelligence layer. Álvaro Fajardo, Creative Lead at AUDIENCEX, said the goal is to deliver creative that evolves as performance signals change.
“Our strategy for 2026 centers on deep AI integration,” said Jason Wulfsohn, CEO of AUDIENCEX. He added that predictive intelligence synthetic testing and AI accelerated creative workflows together form a closed loop performance ecosystem.
As AUDIENCEX continues this trajectory, the company illustrates how adaptive intelligence is redefining performance marketing strategy.
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