AudienceXpress launches AudienceXtn, a new incremental reach solution built for multiscreen TV
AudienceXpress, a division of Comcast Advertising that provides market-leading national media solutions, announced the launch of its new offering built for brands and agencies who want to reach new audiences across the premium video ecosystem. AudienceXtn is an incremental reach platform powered by AudienceXpress and Comcast’s first-party data to help marketers engage with their most receptive audiences, at the right time and in the right environment.
“With increased fragmentation in the marketplace, agencies and brands need to deterministically find and optimize efficiently against incremental audiences across the linear and digital landscape,” said Chris Harris, Head of Sales at AudienceXpress. “Built on top of AudienceXpress’s automated video media buying platform, AudienceXtn provides an agnostic, full-funnel solution powered by Comcast viewership data to empower brands to engage with their audiences wherever they are consuming content.”
Marketing Technology Insights: Gainsight Launches Atlas, a AI Agents for Customer Retention and Growth
“When we wanted to understand the effectiveness of our live campaign in driving our key metrics, we knew AudienceXpress could be trusted to get us there,” says Andrew Martinson, Senior Marketing Manager, Media and Strategy at H&R Block. “They continue to deliver full-funnel results with white-glove service that has made them integral to our overall media strategy.”
Marketing Technology Insights: Similarweb Launches AI Agents Powered by Comprehensive Digital Data
To take advantage of AudienceXtn, AudienceXpress clients can go directly to AudienceXpress.com to input their specific campaign goals, including KPIs and desired audience segment. From there, a dedicated AudienceXpess Sales Executive will work in lockstep to launch their media plans, enabling clients to reach and engage effectively and efficiently with their target audience and optimize at every step.
Marketing Technology Insights: NICE Actimize Empowers SURVEIL-X With Generative AI
Source – Businesswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
