New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric MGID, the global advertising platform, announces the release of CPA
As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worse An analysis from TransUnion sheds new
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership
AudienceXpress launches AudienceXtn, a new incremental reach solution built for multiscreen TV AudienceXpress, a division of Comcast Advertising that provides market-leading national media solutions, announced
Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused
Quartile, the world’s largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Advertisers can now improve targeting and campaign performance across the expansive REMAX digital ecosystem LiveRamp, the leading data collaboration partner, and RE/MAX, LLC, one of
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience
Snapchat, in partnership with VaynerMedia and Realeyes, announced the release of a new brand guide outlining seven best practices for creating video content that captures
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced the launch of Walmart Display Campaign Management, empowering advertisers to
Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, announced a transformative partnership designed to set
Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms Locality, the preeminent local
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