Attain has announced a new partnership with Acxiom that will make its real-time, consent‑based purchase data available to agencies across Interpublic Group (IPG). The collaboration is aimed at helping marketers refine audience targeting, optimize campaigns mid-flight, and more closely connect media investment with actual consumer spending.
Attain, a commerce data platform known for providing permissioned, real‑time insights into consumer purchases, has partnered with Acxiom to expand access to its proprietary datasets across Interpublic Group agencies. Through Acxiom’s curated data offering, IPG teams are now able to use Attain’s daily refreshed purchase signals to build audiences and measure outcomes with greater accuracy.
With this integration, IPG agencies can go beyond modeled or inferred consumer behavior and instead rely on verified transaction data across more than 10,000 merchants and brands. The aim is to provide advertisers with sharper insights into what consumers are genuinely buying, enabling marketers to adjust creative, targeting, and media budgets while campaigns are still live.
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Brian Mandelbaum, CEO and Co‑founder of Attain, described the partnership as a pivotal step in bridging the gap between media and real‑world performance. “This partnership with Acxiom marks another key milestone in Attain’s mission to connect media with real-world results,” he said. “By bringing our live purchase data to one of the most respected names in data collaboration, we are equipping IPG teams with powerful signals that allow for smarter planning, sharper targeting, and stronger performance. It is a win for both marketers and consumers.”
At the heart of the new collaboration is Attain’s permissioned data panel, which captures purchasing behavior from more than 10 million consumers. Unlike many industry solutions that rely on proxies or third‑party models, Attain directly collects data from consumers with explicit consent, providing verified insights across high‑value categories such as grocery, quick‑service restaurants, retail, and travel. This transparency and rigor in sourcing are designed to deliver confidence to brands as they adapt to increasing demands for privacy‑compliant marketing strategies.
The ability to link real‑time purchase activity to media exposure also enhances sales attribution. By giving advertisers visibility into performance during the life of a campaign, agencies can make faster, data‑driven adjustments to maximize return on ad spend. That kind of agility has become critical as fragmented channels and shifting consumer habits pressure marketers to show measurable outcomes.
Martin Wexler, Executive Vice President of Product Revenue and Partnerships at Acxiom, said the integration strengthens Acxiom’s role as a trusted connector of data and insights for brands. “We are pleased to partner with Attain and bring their best-in-class purchase data solutions to our ecosystem,” Wexler said. “This collaboration enables IPG clients to plan and optimize campaigns with fresh, real-world insights that align closely with what consumers are actually buying. That’s everything.”
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For IPG clients, access to purchase-driven targeting could provide a distinct competitive edge, particularly at a moment when advertisers are searching for alternatives to cookies and other identifiers that are rapidly disappearing due to privacy regulations and platform restrictions. By grounding campaign decisions in authenticated purchase behavior, marketers gain a more precise toolset to not only reach audiences but also evaluate campaign success through the lens of tangible consumer actions.
The announcement arrives amid a broader industry shift toward performance accountability. As media budgets face closer scrutiny, brands and agencies are seeking reliable datasets that link marketing exposure to concrete results. By joining forces with Acxiom, Attain extends the reach of its commerce intelligence while reinforcing the adoption of permissioned data as the new standard.
For marketers within IPG’s global network, the partnership promises a simpler route to actionable consumer intelligence. They can now build audiences informed by verified, daily-refreshed transaction data, launch campaigns that respond to changing purchase patterns in real time, and produce outcome-based reporting that ties media investment directly to sales.
As advertising increasingly prioritizes precision, agility, and transparency, the Attain–Acxiom partnership positions IPG agencies at the crossroads of data-driven media activation and measurable impact.
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