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Interbrand released 2024 Best China Brands (BCB 2024), marking its 16th brand value ranking for the domestic market. BCB continues to provide strategic implications for growth of local brands. Summary The total brand value reached RMB 3.371 trillion, with over…
SurveyMonkey, a global leader in online surveys and forms, today announced a research collaboration to fuel NBC News’ trusted election coverage for the 2024 U.S. election in conjunction with Stay Tuned, its Gen Z news brand across Snapchat, TikTok, Instagram, and YouTube.…
Gupshup, the world’s leading Conversational Experience Cloud is witnessing solid demand for its Conversational AI solutions in India and International markets. And to fuel this growth the company undertook accelerated hiring in FY24, growing its workforce by 20% to 1400…
Federal Agencies can now use Qualtrics’ advanced conversational analytics in XM Discover to more deeply understand and take action to address the needs of the public Qualtrics announced the FedRAMP Moderate Authorization of the company’s full suite of AI-powered conversational…
B2B Marketing innovator accelerates expansion, appointing Marc Laplante as CEO, and Charlie Allieri as President to capitalize on surging market demand. Intentsify, the leading provider of B2B intent data and AI-powered signal-based marketing programs, announced two key leadership changes: co-founder…
Integral Ad Science today announced that it has extended its Quality Attention measurement product to now support mobile in-app environments. Quality Attention is the first-ever measurement solution that combines media quality and eye-tracking data with machine learning-and has delivered proven…
Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest report stated programmatic CTV buying is the chief activation tactic in the digital media landscape,…
Another AI in marketing technology news is here. Conversational AI software provider Kore.ai announced its first unified GenAI and LLM platform for enterprises. Branded GALE, the new platform accelerates the AI business value delivered to enterprise customers with no-code tools…
The speech recognition technology detects jargon used in different industries, expanding vocabulary without re-training Marketers now have access to the world’s first AI-powered jargon detection technology that helps users simplify operations using speech recognition. aiOla, the maker of ASRU2, unveiled…
IPG Mediabrands, the media and marketing solutions division of Interpublic Group and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming…
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