LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details of the transaction were…
ChurnZero, the platform and partner for customer success, has launched an integration with Gong, the revenue AI company, to help customer success (CS) teams manage and understand their existing customers more efficiently. The integration automatically pulls Gong’s customer interaction data and AI-powered…
Horizon Media, the largest U.S. media agency and the largest independent agency globally, unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media’s evolving vision and commitment to offering sophisticated, integrated solutions that harness the…
Sirius XM Holdings Inc. shared an updated strategic plan, which sharpens the Company’s focus on its core subscription business; leverages the strength of its advertising business across its portfolio; accelerates efficiency throughout the organization; and emphasizes robust margins, free cash…
SurgePays, Inc. has fully integrated its ClearLine software marketing platform with Clover‘s powerful point-of-sale (POS) system, bringing cutting-edge marketing tools to small- and medium-sized businesses (SMBs) and allowing them to elevate customer engagement and loyalty. Recommended MarTech Insights and News : Noetic Consultants Launches AI…
Noetic Consultants, a leading woman-owned marketing and leadership firm, introduces “Mastering AI for Brand Building and Marketing Content Creation,” a groundbreaking hands-on training program designed to revolutionize content creation strategies. Recommended MarTech Insights and News : Locality Invests in Media Solutions…
Locality, the preeminent local video solutions provider, announced the appointment of Brian Morse as vice president, Collective, a new Locality initiative merging broadcast expertise with data-driven media capabilities that delivers targeted and measurable solutions to elevate the advertiser experience. With over two decades…
Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP), an enhanced Marketing Mix Modeling (MMM) tool that empowers marketers with predictive analytics and actionable insights. JMP helps businesses optimize their budgets…
Fullpath, automotive’s leading Customer Data Platform (CDP), and CallRevu, a leading provider of communication solutions, are excited to announce a powerful new integration to deliver richer insights and smarter targeting capabilities for automotive dealerships. The integration enables Fullpath’s CDP to…
Veeva Systems announced the newest release of Vault CRM Suite, the market-leading CRM system for life sciences. Vault CRM Campaign Manager is also now available as part of Vault CRM Suite so companies can realize the vision of connected sales, marketing, and medical for…
