BILI Social,has appointed Dr. Wei Sun, an adjunct Professor of Artificial Intelligence at the University of Waterloo, as its new Director of Artificial Intelligence. This appointment marks a strategic move for BILI to accelerate its transformation into an AI-first social commerce platform, strengthening its mission to innovate the creator economy with cutting-edge AI technologies. Since beginning its AI integration journey in 2023, BILI has already successfully piloted generative AI tools designed to help influencers create engaging social media content faster, cutting the time to post by up to 90%.
Adrian Capobianco, BILI’s CEO and co-founder, highlighted the importance of this hire in underscoring the company’s commitment to leading the social commerce evolution driven by AI. With Dr. Sun’s expertise in machine learning, computer vision, and applied AI research, BILI aims to provide smarter recommendations, faster content creation, and deeper insights. These advancements are intended to empower creators by giving them more time and enabling brands to achieve better performance through AI-enabled tools.
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In the short term, BILI intends to accelerate AI development in three key areas: creator curation, content creation, and creator monetization.This approach leverages AI to pinpoint top-performing creators globally, improve the quality of their content, and optimize creator-brand matching to enhance social media monetization. Dr. Sun expressed enthusiasm about joining BILI at this pivotal stage, emphasizing AI’s transformative potential within the creator economy and his eagerness to apply his research toward practical tools that will help influencers and brands thrive.
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BILI’s AI efforts since 2023 have also extended to powering product recommendations, personalizing commerce experiences, and automating brand-creator matching, positioning the company as a distinctive leader in the competitive social commerce space. Looking ahead, BILI plans to launch innovative initiatives under Dr. Sun’s guidance, including AI-driven video creation for influencers, automated multi-lingual content production, AI-powered product sourcing and search, as well as improved AI-based matching of creators with brands. This strategic leadership move solidifies BILI’s trajectory toward shaping the future of AI-driven commerce across the social media landscape.
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