Birdeye Launches AI Native Marketing Automation for Multi Location Brands

As marketing teams grapple with increasing operational complexity, the introduction of AI Native Marketing Automation marks an important development for the MarTech ecosystem, particularly for brands operating across multiple locations. Birdeye has announced the launch of Marketing Automation, an agent driven approach designed specifically to address the structural challenges faced by multi location businesses.

Traditional marketing automation platforms were built for centralized organizations with a single brand, unified data, and linear customer journeys. Multi location brands operate under very different conditions, managing distributed locations, fragmented customer data, regulatory requirements, and the need for localized engagement without sacrificing brand consistency. According to Birdeye, these limitations have often turned automation tools into operational burdens rather than efficiency drivers.

Birdeye Marketing Automation reimagines how campaigns are created and executed. Instead of building workflows manually, marketers can describe campaign goals in plain language, such as increasing appointments, improving retention, or re engaging inactive customers. AI agents then design and execute the entire campaign lifecycle, from audience selection and content personalization to delivery and ongoing optimization across channels such as email and SMS. This approach enables brands to scale personalized engagement across hundreds or even thousands of locations without increasing manual effort.

“Legacy marketing automation assumed one brand and one funnel multi location complexity was never part of their design,” said Deepak Bahree, Chief Marketing Officer at Birdeye. “As a result, brands are forced to replicate the same campaigns and workflows across every location. Birdeye flips that model. It is built from the ground up for multi location businesses, enabling localized execution at scale with centralized control.”

At the core of the platform is location aware intelligence. Campaigns are automatically personalized based on attributes such as business hours, services, offers, ratings, and local context, ensuring communications reflect accurate and relevant information for each location. Birdeye also unifies customer data from past interactions, visits, surveys, and third party systems like CRMs to create a comprehensive customer profile that agents use to determine the best timing, channel, and message for outreach.

Governance and compliance are also central to the platform design. Birdeye says Marketing Automation supports enterprise requirements with customizable templates, location level reporting, and adherence to industry specific regulations including HIPAA and FINRA, allowing organizations to maintain oversight without slowing execution.

“Birdeye Marketing Automation has been seamless to use. It gives us confidence that the right messages are reaching the right customers at the right time,” said Matthew Peterburs, Marketing Manager at KO Storage. “Having clearly defined audiences always available has streamlined our outreach and made our marketing far more efficient. The AI powered templates make it easier to create enterprise wide campaigns while still delivering locally relevant experiences.”

The launch extends Birdeye broader Agentic Marketing Platform, which aims to unify awareness, conversion, and experience within a single system. As AI Native Marketing Automation becomes more central to how distributed brands engage customers, Birdeye positioning reflects a wider industry shift toward agent driven marketing that balances local relevance with enterprise scale.