Birdeye, the top marketing solution for multi-location brands, has launched the industry’s first Agentic Marketing Platform during its annual View 2025 conference. This groundbreaking platform, powered by proprietary Large Language Models (LLMs), features over ten autonomous AI agents designed to operate as intelligent co-workers that independently complete entire marketing tasks. These agents enable human marketers to focus more on creating customer value and building trust, representing a significant shift from assistive AI to AI that acts autonomously.
Central to the platform is Birdeye’s proprietary Outcome Framework, a flexible architecture that allows businesses to customize AI agents to their specific needs, delivering marketing outcomes with unprecedented speed and accuracy. The platform merges Brand AI, which retains brand personality and context, with Industry AI that integrates vertical expertise, trend insight, and compliance capabilities. This combination ensures AI agents act in alignment with brand and industry requirements.
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Naveen Gupta, CEO of Birdeye, emphasized the transformative potential of Agentic AI, stating, “Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match.” This empowers businesses to delegate complex marketing jobs completely to AI while maintaining confidence in the quality and precision of outcomes.
Sherwin Wu, Head of Engineering at OpenAI, highlighted the advanced capabilities behind Birdeye’s platform, noting how it uses reasoning capabilities of models like GPT-5 to deliver trustworthy, outcome-driven AI agents that think and explore beyond simple automation.
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The initial set of AI agents includes: Social AI Agents that schedule brand-aligned content calendars and respond intelligently to social interactions; Review AI Agents that manage review sourcing and brand-appropriate responses with image context; a Listings Optimization Agent that enhances SEO by recommending updates and keywords; Lead Gen Agents that engage customers contextually across reviews and social platforms with smart targeting and templated responses; a Reporting Agent providing on-demand, location-specific insights via conversational chat; and Custom Agents that allow businesses to design unique AI workflows tailored to their needs.
Birdeye’s Agentic Marketing Platform marks a new era, where AI acts autonomously across the marketing funnel from discovery and engagement to conversion and loyalty enabling multi-location brands to achieve scalable growth with precision and speed beyond traditional marketing automation.
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