As grocery retailers face rising competition and increasingly digital consumer expectations, personalization has become a defining capability in the modern retail and MarTech ecosystem. Birdzi has introduced Journey, a new solution designed to help regional and national grocers automatically create custom shopper journeys based on real time behavior. The launch reflects a broader industry shift toward intelligent automation that enables retailers to engage customers more precisely and at scale.
Birdzi Journey is built to listen to changes in shopper behavior and respond with timely, relevant offers that strengthen engagement and loyalty. Whether addressing new customers, reactivating lapsed shoppers, or responding to shifts in purchasing patterns, the solution enables retailers to move beyond static promotions and deliver personalized experiences that evolve with each customer. By automating these interactions, grocers can drive growth while reducing the manual effort typically required to manage complex segmentation strategies.
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The company says Journey builds on Birdzi existing retail intelligence capabilities, including its VISPER personalization engine. Grocers already using Birdzi personalization tools have seen measurable results, with average basket size increasing by around 30 percent. Journey extends this impact by applying behavior based intelligence across the entire customer lifecycle, helping retailers engage shoppers at the moments that matter most.
“As a retailer with over 30 years of experience across various companies, I can confidently say that Birdzi’s Journey solution is a game changer,” said Ron Bonacci, industry consultant and owner of REB Enterprise. “It truly surpasses any past technology, enabling retailers to make swift, automated and results driven business decisions. Furthermore, its rapid implementation allows for remarkable achievements far beyond what older technologies could offer. Growing sales and profits is a core retailer goal, and Journey is instrumental in achieving that success.”
Beyond shopper engagement, Birdzi Journey is designed to strengthen collaboration between grocers and their consumer packaged goods partners. Retail media spending is expected to nearly double over the next three years, and Journey enables retailers to activate campaigns aligned with key inflection points in a shopper lifecycle. By doing so, grocers can acquire new customers, retain existing ones, and increase lifetime value, while CPG brands gain deeper insight into high potential segments and category performance.
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For brands, the solution offers visibility into customer lifetime value and supports targeted incentives that drive repeat purchases and category growth. Birdzi positions Journey as the first solution to allow retailers to connect shopper behavior directly with CPG partners in an automated way, while maintaining privacy standards and ensuring relevance in outreach.
“Hampered by the limited data brands can receive from their retail partners, Journey was designed to break down existing barriers to provide true personalization and outreach,” said Shekar Raman, CEO and co founder of Birdzi. “Journey allows retailers to move from data to insights to action faster in a way that is highly measurable and targeted, effectively bringing intelligent automation to brand and category building.”
For the grocery sector, the introduction of Birdzi Journey highlights how personalization is moving from isolated campaigns to always on, automated engagement. As retailers and brands look to maximize loyalty, retail media performance, and customer lifetime value, Birdzi Journey positions automated shopper journeys as a core capability for the next phase of data driven grocery marketing.
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