Bloomreach, the AI company focused on personalization across the customer journey, announced that its AI-powered marketing automation and ecommerce search solutions are now available on Amazon Web Services (AWS) Marketplace. The move makes it easier for businesses running on AWS to discover, deploy, and scale Bloomreach’s personalization technology within their existing cloud environments.
With availability on AWS Marketplace, Bloomreach removes friction from procurement and implementation for global marketing and commerce teams. Organizations can now integrate Bloomreach’s capabilities directly into AWS-based technology stacks, accelerating time to value while maintaining enterprise-grade security, scalability, and operational flexibility.
At the core of Bloomreach’s platform is Loomi AI, the company’s proprietary intelligence engine that powers all Bloomreach products. Loomi AI unifies first-party customer and product data, enriches it with context, and applies advanced AI decisioning to personalize experiences across email, SMS, web, mobile apps, ecommerce search, and more. This enables brands to deliver consistent, relevant, and timely interactions at every touchpoint in the customer journey.
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By listing its solutions on AWS Marketplace, Bloomreach expands access to Loomi AI for businesses looking to activate real-time personalization without complex integrations or long deployment cycles. Marketing and commerce teams can more easily adopt AI-driven capabilities that help them tailor content, product discovery, and engagement based on individual customer behavior and intent..
“We are thrilled to add Bloomreach’s solutions to AWS Marketplace,” said Rachel Fefer, VP, Global Strategic ISVs and AMER Partnerships at Bloomreach. “This milestone expands our commitment to meeting customers where they are and making our solutions more accessible to the vast number of businesses leveraging AWS infrastructure.”
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The announcement reflects a broader shift in the martech and commerce landscape, where enterprises are consolidating around cloud marketplaces to simplify vendor management and accelerate digital transformation. As personalization becomes a baseline expectation rather than a differentiator, platforms like Bloomreach are positioning AI-driven intelligence closer to the infrastructure where customer data already lives.
For ecommerce and digital experience leaders, Bloomreach’s presence on AWS Marketplace means faster adoption of AI-powered search and marketing automation, reduced operational overhead, and improved alignment between data, infrastructure, and customer engagement strategies. Brands can move beyond static campaigns and keyword-based search toward adaptive, intent-driven experiences that evolve in real time.
As more organizations prioritize first-party data strategies and scalable AI, Bloomreach’s expansion into AWS Marketplace underscores its focus on enterprise readiness and global reach. The company is reinforcing its position as a key personalization partner for businesses seeking to turn customer data into meaningful, revenue-driving experiences across channels.
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