Brand Metrics Appoints Alysha Dino: Global CTV Measurement Growth

The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team.

Alysha is US-based, and joins the Brand Metrics team as VP of CTV & Enterprise sales, bringing with her two decades of experience in technology sales, with the last 10 years focused on CTV.

Alysha Dino’s Background

• Previous Experience: Alysha has a rich background in ad tech, having worked for AOL during its pivotal acquisition by Verizon and the subsequent purchase of Yahoo. She later transitioned into the startup realm, assisting adtech companies in developing products tailored for CTV.
• Recent Role: Prior to joining Brand Metrics, she served as Global Publisher Partnerships Director at Publica, a leading CTV ad server known for introducing a unified auction process for streaming publishers.

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New Role at Brand Metrics

In her new role, Alysha will collaborate closely with Robby Kraai, Head of CTV, to develop innovative CTV solutions that enhance Brand Metrics’ existing measurement products. This initiative aims to provide CTV customers with industry-leading insights into their campaign performance.

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Alysha’s Vision

Commenting on her move, Alysha said, “I am thrilled to join the powerhouse team at Brand Metrics and extend their core, trusted products to the CTV ecosystem. Providing real user insights to validate brand lift empowers both sell and buy sides to drive the right level of revenue to enhance the user experience.”

Brand Metrics Chief Revenue Officer Elwin Gastelaars added, “We are excited to continue our growth trajectory in the US and welcome Alysha Dino into our team. I’m confident that this will accelerate our CTV growth globally. With Alysha’s background at Publica/IAS, we are adding strong knowledge and experience that will help bring our product development to the next level. As we see continued need for measurement in the CTV space, I believe this is the right investment in Brand Metrics’ future.”

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