The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a…
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV…
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company…
