As information environments grow more fragmented and contested, global institutions are investing in advanced intelligence platforms to monitor narratives and respond to emerging threats. NATO has selected a consortium led by Brandwatch and Blackbird.AI to deliver a new Information Environment Assessment Capability through the NATO Communications and Information Agency.
The consortium, selected by the NATO Communications and Information Agency on behalf of NATO, will provide a secure and scalable platform equipped with AI enabled tools to monitor, analyze, and interpret the global information environment. The capability is designed to draw from public and commercially available data sources, delivering a bespoke enterprise wide social intelligence solution that combines media monitoring, sentiment analysis, and trend detection.
The system will support decision making across the NATO enterprise by helping assess and respond to evolving narrative threats, including disinformation and harmful narratives circulating across complex digital ecosystems. By integrating broad data coverage with advanced analytics, the solution aims to enhance situational awareness and strengthen strategic communications efforts within the Alliance.
This award builds on Brandwatch longstanding collaboration with NATO and underscores the consortium role as a provider of mission ready digital intelligence. The platform is structured to integrate extensive data sources and enrichments to support the Information Environment Assessment community in planning and analysis within a fast moving environment.
The initiative brings together capabilities from across the Cision portfolio, including Trajaan search intelligence technology, which identifies emerging trends and intent signals among global audiences. Specialist partners Osavul and Converseon also contribute complementary expertise, creating a comprehensive solution tailored to the needs of NATO strategic communicators.
“We are honored to support NATO in this critical mission,” said Guy Abramo, Chief Executive Officer of Cision. “By combining world-class data coverage with next-generation AI and analytics, we are providing a more comprehensive and timely understanding of the information environment. This partnership reflects the strength of our technology and our shared commitment to helping organizations address the most demanding intelligence challenges.”
Brandwatch brings experience supporting government, defense, and public sector organizations worldwide, with solutions built on social and media data, advanced analytics, AI driven insight, and compliance with strict data licensing and security standards.
“Understanding the information environment is essential for effective planning and decision-making across the Alliance,” said Chris Riley, Head of Plans and Insights in the Office of Strategic Communications at NATO Headquarters. “This integrated Brandwatch and Blackbird.AI solution significantly enhances our ability to deliver data-driven insights at scale.”
“Blackbird.AI’s strategic collaboration with NATO over the past several years has provided critical analysis on harmful narratives impacting their operations,” said Wasim Khaled, CEO and Co-Founder of Blackbird.AI. “We are excited to partner with Brandwatch to provide even more actionable insight to NATO in their pursuit of safeguarding the freedom and security of all its members.”
As geopolitical and digital risks continue to evolve, the deployment of this Information Environment Assessment Capability positions NATO to leverage AI powered intelligence in safeguarding strategic communications and strengthening decision making across its member states.
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