Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success Adverity, the leading integrated data platform, announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations…
Solution enables increased visibility across multiple, disparate systems, improves data-driven decision-making Pramata, a leading end-to-end contract management platform, announced a new strategic alliance with Deloitte. The organizations’ mutual clients can leverage Pramata’s simple, Generative AI-powered contract management and analytics solution…
Marketers can easily create digital experiences for multiple channels using MLR reviewed and approved assets in Veeva Vault PromoMats Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows…
Ocado Retail, the UK’s fastest growing grocer, is marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its 10-year history in this space. Ocado’s online-first operating model will allow Ocado Ads to…
Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests Treasure Play, the next-generation incentive platform designed to help ambitious game and app developers grow, is launching its cutting-edge AI-powered solution. On a mission…
CXone provides a unified platform for CRM integration, Quality Management, and Interaction Analytics NICE announced that Banco PAN, a complete digital banking and consumer platform in Brazil, has found significant improvements moving from the incumbent, on-premises solution to NICE CXone,…
Innovative partnership will empower healthcare organizations with holistic, actionable insights that will transform the way healthcare organizations measure and improve performance by using groundbreaking research-backed predictive experience models Vizient, Inc. the nation’s largest healthcare performance improvement company, and Qualtrics, the leader and…
Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs Salesforce, the #1 AI CRM, continues to build momentum with Data Cloud, the heartbeat of…
This joint offering allows operators to benefit from seamless, high-quality streaming, extended device reach, and advanced advertising and security features Irdeto, the global leader in digital video platform experiences and security, and Bitmovin, the industry leader in video software solutions,…
Accenture has launched a Personalized Experiences on Salesforce solution that leverages data and artificial intelligence (AI) to help organizations gain a 360-degree view of their customers and drive tailored experiences across channels—helping them to deliver what customers want, when they…
Adastra, a global leader in data management, analytics and AI, announced that they have been awarded Select partner status with Databricks. This achievement marks a significant milestone in the ongoing collaboration between Adastra and Databricks, underscoring their joint commitment to driving…
Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest report stated programmatic CTV buying is the chief activation tactic in the digital media landscape,…
Chief Marketing Officers influence the martech strategy for customer engagement within and outside their organizations. Top marketers review their martech stack more often and with better precision when compared to their non-performing or even average marketing colleagues. Marketer leaders constantly…
