Tag analytics

Adtech, Technology

Programmatic CTV Buying at Peak; Buyers Shopping for Alternative Measurement Currencies

Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest report stated programmatic CTV buying is the chief activation tactic in the digital media landscape,…

Sudipto Ghosh
July 22, 2024

Customer Experience

From Automation to Personalization: A Martech Strategy for Customer Engagement

Chief Marketing Officers influence the martech strategy for customer engagement within and outside their organizations. Top marketers review their martech stack more often and with better precision when compared to their non-performing or even average marketing colleagues. Marketer leaders constantly…

Martech Staff Writer
April 18, 2024

Marketing

90% of IT professionals, according to a report, have experienced a cybersecurity breach.

Global research from Skyhigh Security spotlights cloud data security challenges across key industries, indicating the need for stronger security controls

Martech Staff Writer
April 10, 2023

Tag analytics

Programmatic CTV Buying at Peak; Buyers Shopping for Alternative Measurement Currencies

From Automation to Personalization: A Martech Strategy for Customer Engagement

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