Braze gives customers the ability to power autonomous, individualized decisioning for their customer engagement strategies on Google Cloud
Braze, a leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced the availability of BrazeAI Decisioning Studio™ on Google Cloud Marketplace, providing customers with streamlined procurement and deployment of its first-to-market AI decisioning capabilities directly within their Google Cloud environments.
Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.
BrazeAI Decisioning Studio™, unveiled at Forge 2025, Braze’s annual conference, is designed to optimize any business KPI through 1:1 personalization. Using reinforcement learning, it autonomously experiments and continuously learns from every customer interaction. BrazeAI Decisioning Studio™ uses all available first-party data to personalize every aspect of customer communication, including the channel, message, creative, offer, time, day, and frequency. This powerful decisioning layer integrates seamlessly into any existing martech stack, delivering both measurable ROI and actionable insights for enterprises.
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“Our mission at Braze is to help brands deliver truly personalized experiences at massive scale, and that means meeting our customers where they manage their most valuable asset: their data,” said Ed McDonnell, Chief Revenue Officer at Braze. “Making BrazeAI Decisioning Studio™ easily accessible on Google Cloud Marketplace accelerates that mission by giving our joint customers a frictionless way to deploy and integrate this transformative technology where they already manage their infrastructure. This collaboration allows us to deliver powerful, yet intuitive solutions, truly enabling marketers to scale personalized experiences and achieve a clear return on investment.”
“Bringing BrazeAI Decisioning Studio™ to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the marketing personalization on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Braze can now securely scale and support customers on their digital transformation journeys.”
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The launch of BrazeAI Decisioning Studio™ on Google Cloud Marketplace builds on our long-standing collaboration with Google Cloud, including our deep integration with Google BigQuery to unlock the power of first-party customer data. Customers can now find and deploy BrazeAI Decisioning Studio™ directly on Google Cloud Marketplace to start training their AI agents for autonomous, goal-aligned decisioning.
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Source – Businesswire
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