Guest Articles

From Mass Marketing to True Personalization: Gen-AI’s Marketing Revolution

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December 11, 2024

Unraveling the Cookie Chaos: A Turning Point for Marketers

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December 5, 2024

AI and the Evolution of Loyalty Programs

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November 28, 2024

Chasing Trends Versus Predicting Them: What Drives Marketing Success?

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November 27, 2024

Loyalty, Personalization and the Travel and Hospitality Sector

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November 8, 2024

Should You Build or Buy Your Next Martech Solution?

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November 1, 2024