As brands seek faster ways to produce personalized advertising across multiple channels, Clinch has introduced a new capability designed to streamline creative workflows and improve performance optimization. The company announced the launch of its Creative Template Catalog, expanding the functionality of its Digital Asset Management system within the Flight Control content orchestration platform.
The Clinch Creative Template Catalog marks a significant update to the company’s AI enabled Digital Asset Library, offering advertisers a curated collection of customizable ad templates built around industry best practices. The feature is intended to help marketing teams scale omnichannel campaigns more efficiently while maintaining brand consistency and improving performance outcomes.
The new catalog provides dynamic templates optimized by vertical industry and key performance indicators, allowing advertisers to deploy campaigns across formats, audiences, and media channels without rebuilding creative assets from scratch. By establishing flexible creative frameworks at the start of production, the platform enables Flight Control’s AI driven workflows to automatically generate and adapt multiple ad variations while ensuring adherence to predefined design standards.
“This represents a major step forward in redefining creative at scale by bringing fragmented creative workflows into a single content orchestration platform,” said Oz Etzioni, CEO & Co-founder of Clinch. “We’re consolidating multiple point solutions across production, asset management, and optimization into one centralized system where data, assets, and strategy work seamlessly together. The Creative Template Catalog gives teams a scalable foundation while enabling AI-driven optimization from the start, reducing operational complexity and freeing teams to focus on strategy and storytelling.”
A key innovation within the update is atomic asset level optimization powered by artificial intelligence. Each creative component is automatically tagged, enabling advertisers to analyze performance at a granular level across all campaign variants. This visibility allows teams to identify which visuals, messaging elements, or formats drive results and refine campaigns in real time using data driven insights.
The platform also simplifies the integration of creator generated content with brand assets through predefined layouts designed to ensure compliance and visual consistency. This capability reflects growing demand for combining influencer content with branded creative while maintaining control over messaging and presentation.
According to Clinch, the Creative Template Catalog helps accelerate campaign launches, reduce production costs, and ease resource constraints for teams with limited in house design capabilities. Advertisers can browse categorized templates supported by metadata such as animation style, ad format, and specifications, enabling faster deployment and improved collaboration across marketing teams.
Early adopters have already reported efficiency gains. “Clinch’s Template Catalog has changed how we approach creative production,” said Piper Brantley, Programmatic Manager at WITHIN. “By connecting it to our product feed, we can dynamically generate thousands of variants instead of building them one by one. That kind of automation is exactly what we need to scale our campaigns more efficiently.”
The Clinch Creative Template Catalog reflects a broader shift within the MarTech ecosystem toward AI powered content orchestration, where creative production, asset management, and optimization converge into unified platforms. As advertisers increasingly prioritize scalable personalization and measurable outcomes, solutions that combine automation with strategic oversight are becoming central to modern digital marketing operations.
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