Clinch, the Agentic AI platform specializing in omnichannel advertising, has unveiled a groundbreaking enhancement to its Flight Control platform a dynamic creative optimization (DCO) strategy that allows creative performance to be optimized using media performance data. This innovative approach bridges creative decisions with tangible business outcomes, effectively closing the loop on campaign performance attribution.
Previously, Clinch’s platform could incorporate offline conversion data for campaign optimization. Now, it expands its capabilities by enabling brands and agencies to ingest a wider variety of third-party aggregated performance metrics from media partners directly into the creative optimization process. These enriched insights are seamlessly integrated and visualized within Flight Control’s comprehensive Campaign Insights dashboard, giving advertisers a unified and clearer picture of creative effectiveness across multiple channels and media sources.
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Oz Etzioni, Clinch’s CEO and Co-founder, emphasized that the new tool bridges the divide between external media performance data and creative analytics, providing marketers with unparalleled control and clarity about which efforts drive results. This advancement distinguishes Clinch as the only platform that combines creative and media data in one place, delivering actionable insights that support real-time campaign optimization.
Leading marketers and media partners have already adopted this capability. Genesis USA and their agency, Canvas Worldwide, used Clinch’s solution to move beyond traditional video performance indicators like video completion rate (VCR) and click-through rate (CTR). Instead, they optimized dynamic video creatives based on post-exposure search engagement, a critical mid-funnel indicator of consumer intent, by leveraging external media signals from The Trade Desk.
Marisa Corvallis, Vice President and Director of Performance Strategy at Canvas Worldwide, highlighted that the partnership with Clinch allowed them to synchronize optimization signals between media strategies and creative placements, surpassing conventional video metrics. This real-time, intent-driven optimization ultimately led to more efficient and effective business results.
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Clinch’s Flight Control platform is highly regarded for simplifying campaign workflows and driving significant efficiencies. Through its extensive integrations with media partners, it uniquely supports the infusion of media performance data into campaign management and reporting infrastructures, enabling seamless real-time optimization and holistic analysis. This marks the first instance where such a comprehensive level of automation and integration between creative content and media data is applied within an advertising workflow.
This new advancement further underscores Clinch’s dedication to transforming creative from merely a storytelling medium into a dynamic, measurable driver of performance marketing and business growth.
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