As hotels look for smarter ways to increase direct bookings and personalize guest communication, Cloudbeds has announced a new partnership with Klaviyo that brings advanced data driven marketing capabilities directly into the hotel technology stack. The collaboration connects Cloudbeds’ property management system with Klaviyo’s B2C CRM to help hoteliers automate outreach, strengthen guest relationships, and deliver tailored experiences at scale. This development arrives at a time when hospitality brands are increasingly relying on data driven marketing to compete with global chains and rising customer expectations.
With the integration, Cloudbeds users can sync real time guest data into Klaviyo to trigger timely and relevant communications throughout the entire guest lifecycle. The companies describe the partnership as a way to unify marketing and operations, giving hotels the ability to turn routine interactions into revenue moments. According to Cloudbeds, the collaboration allows hoteliers to improve targeting, boost conversion, and nurture long term loyalty by using the behavioral insights already generated through daily operations.
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Sebastien Leitner, VP of Partnerships at Cloudbeds, highlighted how the integration simplifies personalized outreach, noting that Klaviyo equips properties with a complete view of each guest’s history and behavior. Hoteliers can automatically send messages tied to stay dates, promotions, or return visits without manual segmentation or setup. The integration installs with a single click, requires no added fees, and allows properties to begin personalized marketing immediately after activation.
Eddie O’Brien, SVP of Global Partnerships and Alliances at Klaviyo, emphasized the opportunity hotels have to unlock value from their existing data. “Hotels are sitting on rich data, they just need systems that put it to work. Cloudbeds and Klaviyo share a belief that great experiences start with great data. Together, we are giving hotels the ability to turn insights into connections, and connections into lasting, profitable relationships.” His comments reflect a broader industry trend where hospitality brands are shifting toward automated systems that help them understand guests more deeply and respond with meaningful communication.
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The partnership aims to give independent properties and boutique hotels access to the sophisticated marketing strategies typically used by larger global brands. By combining Cloudbeds’ intelligent growth engine with Klaviyo’s data first CRM, hotels can create dynamic guest profiles, automate follow up communication, and personalize promotions based on real time information. This approach not only reduces operational complexity but also helps properties capture more direct bookings and improve guest satisfaction.
As the demand for seamless, personalized travel experiences continues to rise, the Cloudbeds and Klaviyo integration underscores how essential data driven marketing has become for hotels of all sizes. With unified insights and automation now available through a single connection, hoteliers are better equipped to turn guest data into stronger engagement, higher revenue, and repeat stays.
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