Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time
Cognitiv, the leading advanced performance partner powered by deep learning, announced AI Personas, a first-of-its-kind solution that transforms real-time consumer behavior data into dynamic audience profiles, revealing exactly which content triggers conversions to optimize targeting precision.
Advertisers are embracing AI to deliver better outcomes, and Cognitiv is harnessing deep learning and large language models (LLMs) to give advertisers critical insights unavailable through other technologies. Unlike traditional static segments, Cognitiv AI Personas evolve continuously with consumer behavior, built from each brand’s unique first-party data, rather than relying on off-the-shelf audience taxonomies used by competitors. While in beta, Cognitiv’s AI Personas has outperformed advertiser CPA goals by 9x, achieved 90% more efficient cost-per-action and outperformed CTR benchmarks by 60%.
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The offering allows advertisers to gain an unprecedented look “under the hood,” unlocking a holistic understanding of their consumers through the AI powering Cognitiv’s custom algorithms. This helps validate existing strategies while illuminating blind spots across display, social, and other channels. With these insights, advertisers can track the relationship between campaign lift and changes in audience engagement over time to refine creative messaging, audience strategies, and campaign optimization.
“Cognitiv gives us a deeper understanding of the audiences most engaged with our campaigns, allowing us to see how our customers evolve over time. Powered by deep learning, these advanced insights provide a valuable layer of transparency, enabling us to optimize with greater precision. As a nonprofit cultural attraction with a limited paid media budget, we need the ability to identify and define audience profiles based on actual converters, allowing us to more effectively target ticket purchasers,” said Emma Wesoloski, VP of Marketing and Engagement Strategy at National Aquarium.
“Cognitiv’s AI Personas offering is positioned to help us uncover the deeper nuances of what our consumers care about—from the content they engage with to the product features they value most. It’s prompting us to reimagine the potential of our advertising strategy and explore how deeper, real-time audience insights can drive greater impact. The opportunity ahead is a more holistic understanding of our customers’ personas, smarter decisions, and experiences that truly resonate,” said Jamie Schneider, Media Manager at JLab.
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“With over a decade of deep learning innovation and a commitment to delivering meaningful audience experiences, Cognitiv has once again unlocked a more intelligent and precise way for brands to connect with customers,” said Eric Danetz, President at Cognitiv. “AI Personas for the first time gives brands unparalleled insight into who their customers truly are, not just who they appear to be based on static segments. This dynamic view of audiences provides an alternative to costly and imprecise sentiment surveys, with a more accurate way to reach existing customers and discover new ones.”
Advertisers can also use AI Personas to reach audiences through ContextGPT, Cognitiv’s advanced contextual targeting solution. By knowing where high performing audiences are most likely to be online, ContextGPT helps advertisers better understand their target audience and reach them in the appropriate contexts.
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Source – Businesswire
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