Comscore, a global leader in measuring and analyzing consumer behavior, announced a partnership with Polaris I/O, a company that offers pipeline as a service solution
Ibotta, Inc., listed on the New York Stock Exchange under the ticker IBTA, has introduced a new tool called LiveLift that aims to change how
Zeta Global has released new research that highlights a dramatic shift in how Americans plan to shop for gifts during the upcoming holiday season. The
Links verified exposure to app installs, website actions, in-store foot traffic—and reports alongside brand lift in one integrated readout. MFour Data Research, the leader in
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
First System to Analyze 817,000 Shows and 400+ Platforms, Revealing Deep Consumer Insights for Brands and Creators Ryff, a pioneer in visual AI, announced the launch
NielsenIQ, a leader in consumer intelligence, in collaboration with World Data Lab (WDL), reveal that Generation X is emerging as a trillion-dollar consumer powerhouse in
ReturnPro’s survey finds 57% of retailers face low inventory, 75% expect fraud to rise, and most are delaying promotions to later in the season. Retailers
Zeta Globals, Zeta Economic Index (ZEI) revealed that U.S. households are shifting their spending patterns rather than retreating entirely from the market. Powered by generative
NielsenIQ (NIQ), a leading consumer intelligence company, unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential
Brands that offer only low prices could stand to lose out to competitors who offer more, as economic headwinds continue to influence consumer behavior Key
At Cannes Lions, Adobe announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner,
Integration delivers transactable person-level DVR data to local TV sellers Comscore, a global leader in measuring and analyzing consumer behavior, announced an expanded partnership with
Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered
Real-time Data from 245M Consumers Shows Action Outpacing Anxiety Zeta Global, the AI Marketing Cloud, released the Zeta Economic Index (ZEI) for April 2025. Powered by
NielsenIQ, a leader in consumer intelligence, announced it has reached an agreement to acquire Gastrograph AI, a market leading discovery and inquiry platform for sensory
Emplifi’s new report reveals how customer experience and social media engagement are driving brand loyalty in competitive digital landscape. Emplifi, the leading unified customer engagement
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