At Cannes Lions, Adobe announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner,
Integration delivers transactable person-level DVR data to local TV sellers Comscore, a global leader in measuring and analyzing consumer behavior, announced an expanded partnership with
Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered
Real-time Data from 245M Consumers Shows Action Outpacing Anxiety Zeta Global, the AI Marketing Cloud, released the Zeta Economic Index (ZEI) for April 2025. Powered by
NielsenIQ, a leader in consumer intelligence, announced it has reached an agreement to acquire Gastrograph AI, a market leading discovery and inquiry platform for sensory
Emplifi’s new report reveals how customer experience and social media engagement are driving brand loyalty in competitive digital landscape. Emplifi, the leading unified customer engagement
Mediagene Inc., a group company of TNL Mediagene, has announced its “Brandformance Strategy” to maximize the appeal of advertisers’ products by leveraging its strong media
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration
Accenture announced that Accenture Ventures has invested in Aaru, creators of the leading AI-powered prediction engine that simulates consumer behavior and preferences, driving stronger customer experiences, new
With 65% of shoppers making holiday returns this year, new data reveals the importance of accurate product information and consistent experiences to build brand loyalty
New research from AfterShip and Ipsos reveals that trust and security are significant factors influencing how consumers shop online, especially on social commerce platforms like
New Free Tool Empowers Creators’ Followers with Instant Access to Shoppable Content—From Feed to Cart Collective Voice, the premier creator marketing platform, launches Shop The Look,
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