Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Measured Upgrades Causal Media Mix Model, Giving Enterprise Marketers Unmatched Speed
Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, announced major enhancements to its flagship Measured Incrementality Model (MIM), the first commercially available Causal Media Mix Model (MMM) automatically calibrated by incrementality tests.
Leading enterprise brands trust Measured’s MIM to measure the true incremental impact of their full-funnel advertising investments against omnichannel sales. With these enhancements, Measured sets a new standard for how Causal MMM delivers faster, more transparent, and confident decisions in complex and fragmented media landscape.
Criteo and DoorDash Sign Multi-Year Partnership To Expand Retail Media Access
Criteo, the global platform connecting the commerce ecosystem, and DoorDash, a leading local commerce platform, announced a new multi-year partnership to scale advertising across DoorDash’s marketplace with grocery, convenience, and other non-restaurant retailers. Criteo will serve as an extension of DoorDash’s U.S. ad sales team, collaborating with brands and agencies, while the two companies explore opportunities to integrate their advertising technologies over time.
CallMiner Advances Agentic AI Framework To Transform CX With Intelligent Automation
CallMiner, the global leader in AI-powered conversation intelligence and customer experience (CX) automation, announced advancements to its agentic AI framework, interconnecting analytics and automation workflows across the entire platform. These enhancements transform every stage of customer engagement, making it easier to leverage intelligence from customer interactions to autonomously take action, implement processes, and improve automation decisions.
Comscore and TiVo Partner To Power Cross‑Platform Audience Measurement
Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital.
The collaboration brings together measurement across linear, CTV, FAST, and streaming into a unified, trusted view of content, empowering buyers and sellers with a clearer understanding of audiences.
Zeta Global Launches Athena, an AI Agent That Turn Queries Into Answers
At Zeta Live 2025, the premier AI-powered marketing event, Zeta Global, the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence, Athena is Zeta’s first superintelligent agent to personalize the marketer’s digital workspace, adapting to each user’s goals, style, and decisions. By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximize ROI at every touchpoint.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
