Vonage, a subsidiary of Ericsson, has partnered with Confer With, a pioneer in immersive retail engagement, to redefine the digital shopping experience. Through the integration of Vonage Communications APIs, Confer With is creating seamless, personalized, and highly interactive shopping journeys that bridge the divide between online and in-store retail.
Confer With had long aimed to replicate the personal touch of physical retail within the digital space but encountered key obstacles such as maintaining stable, high-quality video connections across diverse devices and network conditions, and sustaining customer engagement after a purchase to reduce return rates. These challenges limited its ability to fully deliver a rich and human-like shopping experience online.
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To address these barriers, the company embedded Vonage’s Video API and Messages API — including capabilities for Rich Communication Services (RCS), WhatsApp, and SMS — into its platform. The results have been remarkable: video-assisted shopping conversion rates rose by 23 percent, while the average order value increased by 50 percent compared with standard eCommerce transactions. These improvements not only elevated sales performance but also deepened customer satisfaction and loyalty.
“Vonage APIs enable us to deliver seamless and vibrant video calls, regardless of network conditions,” said Dan Garner, Chief Product Officer at Confer With. “The solution provides stable connections, real-time error handling, and granular analytics, letting us prioritize user experience while keeping technical issues at bay. Vonage gave us the flexibility to create a fully branded, interactive experience that feels both personal and professional to not only improve conversions but also establish deeper trust with our customers.”
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By leveraging Vonage Video API, Confer With offers shoppers live, face-to-face product consultations that replicate the immediacy and connection of in-store experiences. This approach builds stronger emotional engagement between consumers and brands, increasing both confidence and satisfaction. The addition of RCS messaging further enhances communication by turning basic text interactions into dynamic, media-rich conversations featuring interactive buttons and branded visuals. Customers can easily connect via QR codes, marketing links, or follow-up campaigns, ensuring a continuous, integrated journey from discovery to purchase.
“Confer With’s transformative approach to bringing digital shopping experiences to life demonstrates the power of Vonage solutions,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. “Using our APIs, retailers can reliably deliver shopping experiences at scale digitally and enhance operational efficiencies to reduce costs.”
This collaboration underscores how intelligent communication technologies are helping retailers bridge the gap between convenience and human connection, shaping the next generation of immersive eCommerce.
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