Copper6 Expands Reach with SelectMedia Web Publishing Buy

Copper6, a technology company specializing in monetization solutions for digital publishers, has announced the acquisition of SelectMedia’s video display web publishing business. This strategic move strengthens Copper6’s suite of offerings, enabling publishers to enhance their revenue streams through improved video advertising technology and comprehensive monetization tools.

The acquisition allows Copper6 to integrate SelectMedia’s video display web publishing assets into its platform, providing publishers with advanced capabilities for video ad serving, management, and optimization. With the rising importance of video content in the digital landscape, this acquisition positions Copper6 to provide publishers with a robust solution for maximizing their video advertising revenue.

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Key Benefits of the Acquisition:

Enhanced Video Advertising Capabilities: Publishers can leverage advanced video ad serving technology to deliver engaging and high-impact video ads to their audiences.

Improved Monetization Strategies: Copper6’s comprehensive monetization tools, combined with SelectMedia’s video display expertise, will enable publishers to optimize their revenue streams effectively.

Expanded Reach and Scale: The acquisition expands Copper6’s network of publishers, creating new opportunities for advertisers to reach a wider audience.

Advanced Technology and Expertise: Copper6’s technology platform, coupled with SelectMedia’s industry knowledge, will provide publishers with a competitive edge in the video advertising market.

Seamless Integration: Copper6 is committed to ensuring a smooth transition for existing SelectMedia clients, providing ongoing support and resources to maximize their success.

Smooth Transition and Ongoing Support

The integration process is already in progress, and both companies are dedicated to making sure that current partners have a smooth transition.  During the integration process, the publisher partners of SelectMedia will continue to get the same excellent level of service and support from their current account management teams. Copper6 has planned new initiatives for 2025, including enhanced product offerings and access to expanded demand streams, to further benefit the acquired publisher base.

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FAQs

What exactly did Copper6 acquire from SelectMedia?

Copper6 acquired SelectMedia’s Video & Display web publishing business. This means Copper6 now owns the relationships and assets associated with SelectMedia’s web publishing clients, particularly those focused on video and display advertising.

Why did SelectMedia sell its web publishing business?

SelectMedia’s strategy shift enables the company to narrow its focus on the mobile app market.  By selling its web publishing company, SelectMedia will be able to focus its resources and experience on direct mobile app connections and relationships with Asian businesses and marketers looking to reach global audiences.

How will this acquisition benefit web publishers?

Web publishers will benefit from Copper6’s programmatic technology, vast demand agreements, and data-driven advertising solutions.  By combining SelectMedia’s premium publisher relationships with Copper6’s infrastructure, publishers can expect improved ad placements, more income possibilities, and an optimized user experience.

Conclusion

Copper6’s acquisition of SelectMedia’s video and display web publishing business marks a strategic move for both companies. Copper6 enhances its monetization solutions for publishers with premium partnerships and programmatic technology, while SelectMedia sharpens its focus on the mobile app sector, leveraging its Asian brand connections. Publishers will benefit from improved ad placements and revenue potential through Copper6, while mobile app developers gain access to exclusive Asian demand via SelectMedia. The integration promises a seamless transition and continued support for existing partners.

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