CQL Launches POS360° to Connect Shopify POS and Bloomreach Data

CQL has introduced POS360°, a new integration designed to unify online and in store customer data between Shopify POS and Bloomreach, addressing one of the most persistent challenges in modern retail. The launch matters for the MarTech ecosystem because retailers continue to struggle with disconnected customer insights across physical and digital channels, limiting their ability to deliver consistent and personalized experiences.

CQL, a Unified Commerce Agency and Shopify Platinum Partner, said POS360° enables continuously updated customer profiles maintained in Bloomreach, allowing brands to better align in store interactions with digital personalization strategies. Unlike traditional POS integrations that focus primarily on transaction records, POS360° is built to capture a broader set of in store behaviors and make them actionable across systems.

Through the integration, in store activity such as visits and purchases is synchronized with Bloomreach Loomi AI, helping inform personalization across digital touchpoints. At the same time, key digital signals including abandoned carts, customer attributes, and subscription status can be surfaced within Shopify POS. This gives store associates access to real time customer context during in person interactions, supporting more informed and relevant conversations.

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“Retailers need practical ways to connect in-store experiences with their digital personalization strategies,” said Mike Riess, Vice President of Unified Commerce at CQL. “POS360° works with Shopify POS to help bridge that gap, giving brands a unified view of the customer and enabling more consistent engagement across physical and digital touchpoints.”

POS360° is designed to support a range of retail scenarios where continuity across channels is critical. By linking in store engagement with online behavior, retailers can better support clienteling for high consideration purchases, coordinate promotions across ecommerce and physical locations, and capture customer opt ins directly at the point of sale. These capabilities are increasingly important as shoppers expect personalization to follow them seamlessly regardless of where they choose to engage.

Bloomreach emphasized the value of activating first party data across the full customer journey. “The customer experience should be personalized across every touchpoint – even as they move from online to in-store. By connecting in-store behavior with digital customer data, POS360° helps retailers better activate their first-party data to deliver exactly that,” said Rachel Fefer, Global VP Strategic ISVs and AMER Partnerships at Bloomreach. “This integration enables more relevant and consistent experiences, while keeping operational complexity low for store teams. We’re excited to give businesses a 360° view of every shopper so they can create tailored journeys that transcend channels.”

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At a technical level, POS360° is built on an event based data architecture developed by CQL. This approach enables two way data flow between Shopify POS and Bloomreach without disrupting existing store operations or requiring retailers to replace core systems. In store interactions are reflected in Bloomreach customer profiles used for digital personalization, while relevant online behavior is made accessible within Shopify POS for frontline teams.

With the introduction of POS360°, CQL continues to expand its unified commerce capabilities, focusing on integrations that connect customer data, platforms, and real world operations. As retailers look to close the gap between online and in store engagement, POS360° positions itself as a practical foundation for delivering consistent, data driven experiences across every channel.